TIKTOK SHOP MANAGER

About the role

The TikTok Shop Manager is responsible for the end-to-end setup, daily operations, and business expansion of the company's TikTok Shop. This role will develop sales strategies, manage product listings and campaigns, coordinate livestream and affiliate activities, and drive revenue growth while ensuring an excellent customer shopping experience.

Key responsibilities

• Establish and configure the company's TikTok Shop account
• Upload and optimize product listings, descriptions, images, and pricing
• Set up shipping, payment, promotions, vouchers, and store policies
• Ensure compliance with TikTok Shop guidelines and platform requirements
• Host TikTok live selling sessions to engage customers, demonstrate products, and drive sales
• Plan, create, and publish engaging TikTok content, including promotional videos, product showcases, and trend-based content
• Develop a monthly content calendar aligned with marketing campaigns and sales objectives
• Coordinate with the marketing and creative teams for video production, editing, and content optimization
• Monitor content performance and continuously improve engagement, reach, and conversion through data-driven strategies
• Plan and execute TikTok Shop promotional campaigns, flash sales, and seasonal activities

About you

• Bachelor's degree in Marketing, Business Administration, E-Commerce, or a related field
• At least 3 years of experience managing TikTok Shop or other e-commerce platforms
• Strong understanding of TikTok Shop Seller Center, affiliate programs, and livestream commerce
• Experience in digital marketing and online sales analytics is an advantage
• Proficient in Microsoft Excel/Google Sheets and reporting tools
• Excellent organizational, analytical, and communication skills