TM DAP Professional

Job Purpose

Planning and execution of sales marketing strategies for the Territory. Prepare pre post contribution analysis to increase profitability optimization of distribution cost of Territory through appropriate Sales module, pricing product opportunities, to increase market share. Execute agreed market promotional activities for brand pull. Establish strong channel relationship Cooperative and private channel through deep insights on product, market customer segments. Execute POS sale of the territory. Close coordination with govt. authorities / competitors / Institutions.

Key Result Areas/Accountabilities

Supporting Actions

1. Develop long term plan for the Territory.

• Develop detailed longterm sales plan, forecasting growth and profitability for the Territory.

1. Develop detailed sales and marketing plan and ensure implementation of sales plan as per targets

• Develop plans for the given territory based on specific requirement of market, customers Traders.
• Visit/ interact/ with all key Traders ensure and monitor business as per plan.
• Monitor Market share of key customers as per plan.

1. Ensure achievement of Contribution, Secondary Cost Targets, Secondary Sales through POS compliances.

• Plan execution for institution pvt channel sales.
• Monitor costs, budget District wise Contribution
• Monitor GOI compliances
• Ensure proper timely sales from POS machine.

1. Enhance Customer Satisfaction

• Ensure customer satisfaction.
• Ensure implementation of actions plans and changes as per customer suggestions.
• Ensure all customer complaints are resolved.

1. Key Account Management

• Prepare detailed KAM plan for the category.
• Ensure detailed implementation of the KAM plan and monitor progress.

1. New Dealer, Channel Partner development

• Create a strategy to acquire new dealers, Channel Partners
• Implementation of new Channel partner development plan.

1. Understand FCO Parameters DBT Compliances

• Understand Adhere to FCO (Fertilizer Control Order) norms.
• Close coordination with district authorities, LFS DBT coordinator.

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