Touchpoint Operations Specialist (Copy writer)

Job Responsibilities

• Plan and execute user engagement campaigns across multiple channels, including Push Notifications, SMS, Email, and In-App Messages.
• Create engaging and localized marketing copy based on different user segments, lifecycle stages, and campaign objectives to improve user activation, retention, reactivation, and conversion.
• Develop localized content aligned with Philippine culture, holidays, and trending topics to enhance user engagement.
• Collaborate closely with Product, BI, Design, and Customer Service teams to ensure timely campaign execution.
• Support copywriting, translation, proofreading, campaign content management, and operational documentation.
• Monitor campaign performance and continuously optimize messaging, communication strategies, and user experience.
• Stay informed about industry trends and contribute creative ideas to improve marketing effectiveness.

Qualifications

• Bachelor's degree is preferred, especially in Marketing, Communications, Languages, Business, or related fields. Candidates with outstanding relevant experience and capabilities will also be considered regardless of educational background.
• Filipino Chinese candidates are highly preferred.
• Fluent in Tagalog and English; proficiency in Mandarin Chinese is a strong advantage.
• Strong understanding of Philippine local culture, user behavior, and digital trends.
• Excellent copywriting and communication skills with the ability to adapt tone and messaging for different audiences.
• Creative, proactive, and passionate about user engagement and marketing communications.
• Detail-oriented with strong execution and cross-functional collaboration skills.
• Proficient in Microsoft Office (Word, Excel, PowerPoint) and capable of handling basic documentation and operational tasks.
• Previous experience in CRM, user operations, internet companies, gaming, betting, fintech, or e-commerce is a plus.

Work Location: In person