Trade Activation Specialist

About The Role The Trade Activation Specialist assists clients in planning, coordinating, and implementing promotional activities to achieve sales objectives. The role manages promotion requirements, coordinates manpower and logistics, monitors POS and promotional materials, and ensures timely reporting and proper execution of activities.

Key responsibilities

• Assist in conceptualizing and planning promotional activities aligned with brand and sales objectives
• Prepare promo implementation work plans, including activity mechanics, manpower, logistics, and costing
• Coordinate and cascade promotion details and requirements to project implementers and concerned parties
• Provide technical briefing and training to personnel involved in promotional activities
• Monitor and coordinate manpower, supplies, vehicles, and other logistics prior to activities
• Prepare and submit timely promotion updates, competitive reports, and recommendations
• Manage, monitor, and audit POS materials and promotional items, including timely dispatch to project implementers
• Review promo expense reports and ensure proper allocation and charging of promotional activities
• Maintain strict confidentiality of client programs, plans, and other sensitive information

Qualification

• College graduate of Marketing, Business Management, or a related course
• With experience in trade marketing, promotions, events, or related field
• Strong planning, coordination, organizational, and analytical skills
• Excellent communication and interpersonal skills
• Proficient in Microsoft Office applications, particularly Excel and PowerPoint
• Detail-oriented, proactive, and able to manage multiple activities and deadlines
• Willing to conduct field visits and work under pressure