Trade and Competitive Intelligence Executive

EDUCATION

• Bachelor's degree in Economics, Statistics, Communication, Market Research, Data Analytics, marketing, Business Administration, or a related field.
• Postgraduate degree or relevant advanced training is an advantage.

WORK EXPERIENCE

• At least 8 years of progressive experience in market research, shopper or customer insights, commercial intelligence, customer experience, channel strategy, or related field.
• Experience leading end-to-end qualitative and quantitative research, including agency and fieldwork management.
• Experience in omnichannel research, customer journey analysis, competitive intelligence, and executive-level insight communication.
• Experience managing cross functional stakeholders, project budgets, timelines, and research partners.
• Experience in telecommunications, FMCG, retail, digital commerce, financial services, or another consumer-focused industry is preferred.

DUTIES & RESPONSIBILITIES

FUNCTIONAL

• Lead approved Sales Touchpoints, Omnichannel, Shopper, Customer Experience, and Competitive Intelligence programs with functional and operational authority within approved strategy, budget, governance, and scope.
• Determine the appropriate research approach, methodology, sampling, tools, workplan, and delivery model for approved programs; approve routine methodological and operational changes that do not alter approved strategic intent or major investment.
• Make day-to-day portfolio and project decisions covering prioritization, sequencing, resource deployment, agency direction, fieldwork controls, quality interventions, and issue resolution.
• Validate research design, evidence, analysis, interpretation, and final deliverables before business release; require rework or corrective action when quality, methodology, or business relevance is insufficient.
• Drive cross-functional implication and action planning sessions, secure owners and next steps, and escalate decisions that require enterprise policy, major investment, structural change, or final strategic approval to the Center Head / AVP.

Sales Touchpoints, Omnichannel & Experience

• Lead end-to-end omnichannel, customer journey, channel-preference, Mystery Shopper, shopper VOC, and retail-experience programs.
• Translate physical and digital touchpoint evidence into clear commercial, customer experience, and channel recommendations.

Competitive Intelligence

• Direct monitoring and interpretation of competitor promotions, propositions, CVM communications, retail execution, channel activity, acquisition initiatives, and emerging market signals.
• Issue timely competitive implications, alerts, recommendations, and counter-strategy inputs for relevant business owners.

Research, Budget & Partner Leadership

• Lead scoping, procurement inputs, agency selection support, vendor direction, budget stewardship, fieldwork, quality assurance, delivery acceptance, and post-project evaluation.
• Authorize routine project actions and budget use within approved limits; recommend changes requiring additional investment or material scope adjustment.
• Coach team members, allocate work, monitor performance, and build capability across assigned programs and partners.

ADMINISTRATIVE

• Manage project plans, budgets, procurement requirements, risks, dependencies, and reporting calendars.
• Maintain research documentation, repositories, trackers, and approved methodologies.
• Coach team members and coordinate work allocation and performance monitoring.
• Ensure compliance with company policies, data privacy, information security, and research standards.