Trade Marketing Associate

The Trade Marketing Associate is responsible for supporting the execution, monitoring, and coordination

of trade marketing initiatives to strengthen product visibility, market penetration, and sales growth

across assigned channels and territories.

The role supports the implementation of trade marketing programs, merchandising standards,

promotional activities, and market monitoring efforts through regular field visits, data gathering, and

coordination with Sales, Marketing, and Operations teams. The Trade Marketing Associate assists in

ensuring effective in-store execution, product availability, promotional compliance, and timely

reporting to support the successful delivery of trade marketing objectives and business targets within the

assigned area.

1.     TRADE MARKETING PROGRAM SUPPORT

·       Assists in the implementation of trade marketing programs, promotions, and product activations within assigned territories.

·       Coordinates with Sales Teams, Merchandisers, and other stakeholders to ensure proper execution of marketing activities.

·       Supports the deployment, monitoring, and replenishment of promotional materials and point-of-sale (POS) assets.

·       Tracks implementation timelines and provides updates on ongoing trade marketing activities.

·       Assists in the preparation of promo journals, activity documentation, and post-activity reports.

·       Supports trade events, activations, conventions, and other marketing initiatives within assigned areas.

2.     MARKET INTELLIGENCE AND FIELD MONITORING

·       Monitors competitor activities, pricing, promotions, product launches, and merchandising practices.

·       Conducts market visits and gathers field observations to support trade marketing activities.

·       Collects customer, retailer, and field feedback regarding products, promotions, and market opportunities.

·       Assists in gathering and organizing competitor and market information for reporting purposes.

·       Maintains records of market observations and competitor monitoring activities.

3.     PRODUCT AND SKU MONITORING

·       Monitors SKU movement, product availability, and inventory performance across assigned accounts and channels.

·       Reports stock-out risks, distribution gaps, and product availability concerns.

·       Assists in tracking the performance of new product launches, promotions, and trade marketing activities.

·       Collects and documents customer feedback related to product performance and market acceptance.

·       Conducts regular store visits to monitor product visibility and availability.

4.     MERCHANDISING AND IN-STORE EXECUTION

·       Ensures proper implementation of merchandising standards, product displays, and brand visibility across assigned accounts.

·       Monitors pricing, product availability, promotional execution, and display compliance.

·       Coordinates deployment and replenishment of merchandising and promotional materials.

·       Identifies merchandising and execution gaps and coordinates corrective actions with Sales Teams and store personnel.

·       Assists in product and brand orientations during merchandising meetings and store activities.

5.     SALES AND FORECAST SUPPORT

·       Assists in consolidating sales reports and forecast submissions from assigned territories or accounts.

·       Maintains accurate records of promotional activities, sales performance, and field observations.

·       Assists in monitoring SKU movement and product availability.

·       Coordinates with the Data Team and Sales Team to ensure completeness of sales information.

·       Assists in compiling sales and trade marketing data for reporting requirements.

6.     ADMINISTRATIVE SUPPORT

·       Maintains documentation related to promotions, activations, merchandising activities, and trade marketing programs.

·       Coordinates requests for promotional materials and marketing support requirements.

·       Assists in tracking trade marketing expenses and supporting documentation.

·       Ensures timely submission of reports and required documentation.

Provides administrative and operational support to Trade Marketing Officers and Supervisors as needed.

Area Handle:
Pampanga, Bataan, and Zambales
Willing to work full on-site (Monday–Saturday) in Mabalacat, Pampanga