汽车售后渠道营销/ Trade Marketing

该职位来源于猎聘 Mission： Both in terms of strategy and operational deployment : 1/ Ensures convergence and consistency between product marketing and sales 2/ Pilots development of the given market with the aim of promoting the sales results of the existing distributors and appoint those of new distributors 3/ Along the Digital & AI, Chinese OEMs, Technical & Environmental Revolutions trends in aftermarket, Deliver Valeo Augmented Service Positioning with implementing of STEPS strategy. Responsibilities： 1/ Deliver the sales of the PL and achieve the GM% target 2/ Champion for structural market analysis :

• Manage Market Studies : Information gathering by sales team / External research projects / customer survey
• Contribution to E1 (Product line market value trend analysis tool), MTP (mid term business plan), B1 (annual budget plan) 3/ Contribute to the implementation of the distribution strategy:
• Analysis and follow up of Customer development plans (CDPs)
• Marketing contributor to the preparation of the sales budget and yearly listings
• Monthly sales analysis, report and follow-up, and Corrective Action Plans (CAP) draft 4/ Responsible for selling price management:
• Lead the yearly price list exercise (achieve SPI target)
• Keep the pricing and information info-Bulletin up to date, and price watch 5/ Responsible for sell in / sell out promotion, communication services and sales animation activities
• Efficient use of a delegated marketing-costs budget
• Promotions design and follow-up:
• Prepare / Review promotion calendar on an annual / quarter / month basis
• Design Campaigns (by canvaleo) and release to Valeo MyPortal Platforms and follow up result
• Define sell out campaigns through specialist club, with the collaboration with digital team
• Coordination of local deployment with trainers/Sales force, detection of synergies between areas
• Definition and follow up of key customers, and according tailor made marketing plans if any
• Look after communication (media, convents, open houses) trainings and factory visits 6/ Liaise with regional product managers, field sales team for sales and marketing operational tasks/ requests :
• Coordination, monitoring of monthly corrective action plans according to monthly results & follow up with sales
• Visit customers and prospects on a regular base, incidentally alone
• Give support for product-technical questions to customers and customer service
• Customer Complaints (root cause/solution) 7/ Demand Planning Forecast and stock depreciation management .
• Prepare monthly forecasts for stock procurement according to monthly Demand planning process
• Monitor responsible product lines’ stock level to avoid overstock, take care of stock depreciation Education/Training:

1/ University Level or Master’s Level, in the Business/Trade/Marketing field Professional Experience:

1/ Similar function within the automotive aftermarket or experience in distribution and trade-marketing 2/ Product Marketing experience at least 3 years, preferably in an international context 3/ Sales experience in an international context at least 3 years 4/ Experience in project management appreciated ; Experience in consumer goods/ modern distribution would be appreciated