Trade Marketing Manager

Key Responsibilities:

1. Retail Execution Management

• Lead the Merchandiser and Promoter teams.
• Tertiary sale ownership of Promoted outlets
• Drive growth in Merchandised outlets through flawless execution
• Conduct market visits and coach field teams.
• Improve execution quality through audits and reviews.

3. In-Store Visibility & Merchandising

• Drive visibility initiatives (POSM, displays, shelf share)
• Ensure planogram adherence across outlets
• Monitor execution quality in General Trade & Modern Trade

2. Trade and Shopper Marketing management

• Plan and implement shopper marketing activities aligned with business objectives
• Support secondary sales growth through drives and campaigns
• Execute Festive campaigns, in-store promotions, samplings and activations
• Ensure effective rollout of new product launches

4. Market Intelligence & Reporting

• Track competitor activities and market trends
• Provide actionable insights to improve visibility and sales
• Share timely reports on activation effectiveness

Key Requirements:

• Graduate / MBA in Marketing preferred
• 58 years of experience in FMCG trade marketing
• Strong exposure to Kerala market
• Experience in handling promoters & merchandisers
• Good leadership and execution skills