Trade Marketing Manager

Roles and Responsibilities :

1. Distribution Management:

a. Lead distribution management for the division by ensuring WSS effectiveness, network rationalization, and distribution expansion, while driving scorecard performance, compliance, and process adherence (as per the policies);

b. Own WSS engagement, feedback resolution, and relationship management, and ensure receivable discipline, attrition control, and continuous improvement through market insights and corrective actions.

2. Trade and Field Marketing:

a. Plan and execute BTL and field marketing initiatives with clear budgeting, calendarization, and cross-division collaboration to maximize impact.

b. Drive governance through regular reviews, market visits, and timely closure of action points to ensure consistent, scalable, and high-quality execution across towns.