Trade Marketing Manager

Responsibilities;

• Develop a trade marketing annual plan and tactics aligned with the brand strategy for key brand. which includes work such as

  • 1. Analyze current store PL and TTA with top 5 key account (Watsons, Tops, Big C, Lotus, Boots) and make strategic annual plan to maximize sales and profit.
  • 2. Build promotion strategy and plan (focus series x focus period of promotion, floor price & frequency, nationwide promotion plan etc) align to marketing plan and implement by co-working with sales & marketing team
  • 3. Analyze current in-store situation, develop plan and introduce to sales to improve in-store availability /visibility/ merchandising.

• Analyze shopper situation of each account and propose listing plan for NPD and existing high potential products

• Analyze effectiveness of sales promotion including promotion pack and discount promotion and secondary display and so on.

• Analyze market trend and research data to find to fulfill company objective and grow

• Build a good relationship with business partners

• Plan and execute trade marketing campaigns to ensure implement within timeline.

• Brainstorm with Sales and Marketing team to create attractive the point of sales material (POSM).

• Lead merchandiser team for product update and execute promotion as plan to improve in-store merchandising (ISM).

• Control trade marketing budget effectively

• Improve the working environment of the team, create an organizational culture, and increase the motivation of the team members.

Requirements;

• At least 10 years experiences in trade marketing field, at least 5 years of experience in consumer goods is preferable.

• Logical thinking and Analytical thinking Skill

• Good command in English

• Knowledge in in-store visibility / in-store merchandising

• Marketing Knowledge

• In-depth knowledge of FMCG market especially for personal care and cosmetic category

• Fundamental financial and accounting knowledge