TRADE PLAN EXECUTIVE

About the role

This role focuses on trade marketing and pricing strategy, involving analysis of sales data, costs, and market information to develop pricing structures and proposals suited to different channels (MT/GT/OTC). You will work collaboratively with marketing and sales teams to create trade plans, evaluate promotional effectiveness, monitor sales performance, and identify business opportunities through market and competitor analysis.

Key responsibilities

• Analyze sales data, costs, and market information to develop pricing structures and new price proposals appropriate for each channel (MT/GT/OTC)
• Develop trade plans by channel and product in collaboration with marketing and sales teams
• Analyze the effectiveness of promotional activities (Promotion, POSM, Merchandising) and recommend Trade Fund allocation plans for maximum results
• Monitor and analyze sales performance by channel, customer, and product; prepare reports and provide insights for decision-making
• Study market data, competitor information, and consumer behavior to identify business opportunities and develop Omnichannel strategies
• Coordinate with Marketing, Sales, Finance, and other teams to implement plans
• Prepare reports, analyze data, and present findings to management and relevant teams using Excel, PowerPoint, and Data Visualization Tools

About you

• Bachelor's degree or higher in Marketing, Business Administration, Economics, Statistics, or related field
• 2-4 years of experience in Trade Marketing, Trade Planning, Business Analysis, or Pricing
• Data analysis skills and ability to develop pricing structures and conduct marketing performance assessments
• Proficiency in Excel (Pivot Table, VLOOKUP, Power Query) and PowerPoint for data analysis and presentation
• Experience with Power BI or Tableau is a plus
• Strong communication, coordination, and teamwork skills
• Analytical mindset, attention to detail, and high sense of responsibility