Traffic Coordinator

Asset Management:

• Oversee the trafficking and delivery of creative assets, ensuring they meet technical specifications and deadlines.

• Verify that all materials are compliant with broadcast standards and client guidelines, addressing discrepancies promptly.

Workflow Optimization:

• Troubleshoot any traffic-related issues in collaboration with the broadcast operations team, ensuring rapid resolution.

Quality Assurance:

• Ensure all ads are accurately placed within the schedule and aired in accordance with agreed-upon parameters.

• Perform detailed checks to prevent overbooking, duplication, or misplacement of advertisements.

Ad Scheduling and Optimization:

• Schedule Development:

• Build detailed ad schedules, balancing client requirements with available inventory and regulatory guidelines.

• Optimize schedules to maximize reach, minimize waste, and meet campaign goals efficiently.

• Conflict Resolution:

• Manage last-minute schedule changes, resolving conflicts while maintaining campaign integrity.

• Adjust placements as needed to accommodate breaking news, special programming, or other disruptions.

• Regulatory Compliance:

• Ensure ad schedules comply with all applicable legal and regulatory standards, including competitive separation and content restrictions.

Reporting and Insights:

• Generate post-campaign reports, providing detailed insights into performance metrics such as audience delivery, compliance rates, and campaign reach.

• Analyze trends and recommend improvements for future campaigns to maximize client ROI.

• Provide feedback to sales and creative teams on opportunities for innovation or process improvements.

Qualifications / Experience :

• Education:

a. Bachelors degree (preferably in Media - TV / Radio / Broadcasting), Advertising, Communications, or a related field.

• Experience:

a. 3-5 years of experience in campaign management, traffic coordination, or ad scheduling within linear TV / radio or broadcast media.

b. Proven track record of managing high-volume campaigns and resolving complex scheduling challenges.

Technical Skills:

• Proficiency with traffic management systems (e.g., WideOrbit, IBMS, Aquira or similar).

• Advanced knowledge of Excel and ability to work with data to derive insights.

• Familiarity with media measurement tools (e.g., Nielsen, OzTAM) is a plus.

Soft Skills:

• Strong organizational and multitasking skills, with a high level of attention to detail.

• Excellent communication and interpersonal skills for effective collaboration with internal teams and clients.

• Problem-solving mindset with the ability to handle high-pressure situations calmly and effectively.