UGC Video Creator

UGC Video Creator:

who can turn business topics into authentic, engaging short form videos designed for social media.

The ideal candidate understands how people consume content on TikTok, Instagram Reels, Facebook, and LinkedIn and knows how to make professional services feel human, relatable, and easy to understand.

Role Objective:

The UGC Video Creator will produce short form video content that strengthens the Simply Source brand, increases awareness, educates potential clients and candidates, and generates engagement and inquiries.

The role combines

on camera content creation, storytelling, scripting, filming, editing, and social

media trend awareness.

Key Responsibilities:

1. UGC Video Creation

Create authentic short form videos for:

• TikTok
• Instagram Reels
• Facebook Reels
• LinkedIn
• YouTube Shorts when required

Produce content that feels natural and conversational rather than overly corporate or scripted.

Create videos including:

• Talking head videos
• Educational videos
• Business tips
• Storytelling videos
• Problem and solution videos
• FAQs
• Service explainers
• Behind the scenes content
• Recruitment and career content
• Client focused content
• Trend based content adapted for the SimplySource brand

2. Content Scripting

Develop short, engaging scripts using strong hooks and clear storytelling.

Scripts should typically follow:

Hook → Problem → Insight → Solution → CTA

Example topics may include:

• Why companies outsource
• How businesses can reduce hiring challenges
• Benefits of hiring Philippine talent
• Remote team management tips
• Recruitment mistakes companies make
• Employer of Record explained simply
• How SimplySource helps businesses scale
• Career and remote work advice
• Workplace and hiring trends

3. On Camera Presentation

Appear confidently and naturally on camera.

Communicate business topics in simple, relatable language.

Maintain an approachable, credible, and professional image aligned with SimplySource.

The creator should be comfortable producing multiple video takes and experimenting with different hooks,delivery styles, and formats.

4. Video Production

Handle basic content production including:

• Smartphone or camera recording
• Lighting setup
• Audio quality
• Framing and composition
• Background selection
• B roll capture
• Screen recordings when required

Videos should maintain strong visual and audio quality while preserving the authentic UGC style.

5. Video Editing

Edit short form videos using tools such as:

• CapCut
• Adobe Premiere Pro
• Canva
• Descript
• Similar video editing platforms

Editing responsibilities include:

• Captions
• Text overlays
• B roll
• Transitions
• Sound effects
• Background music
• Branding elements
• Strong opening sequences

Videos should generally be optimized for vertical

9:16 social media formats

6. Trend Research

Monitor trends across TikTok, Instagram, LinkedIn, Facebook, and other relevant platforms.

Identify:

• Trending video formats
• Hooks
• Storytelling techniques
• Popular sounds
• Content structures
• Competitor strategies
• Emerging business and workplace conversations

Translate relevant trends into content appropriate for the SimplySource brand.

7. Content Experimentation

Create different variations of videos to test:

• Hooks
• CTAs
• Video length
• Storytelling approaches
• Presentation styles
• Educational versus promotional formats

Use performance results to continuously improve future content.

8. Collaboration

Work closely with the SimplySource marketing team to develop content around:

• Staffing
• Recruitment
• Outsourcing
• Employer of Record services
• Remote workforce solutions
• Company culture
• Client success stories
• Recruitment campaigns
• Industry insights

Participate in content planning and brainstorming sessions.

Qualifications Required:

• Comfortable and confident appearing on camera
• Strong spoken English communication skills
• Ability to communicate naturally rather than simply reading scripts
• Understanding of TikTok, Reels, Shorts, and modern short form video
• Basic video filming and editing skills
• Strong storytelling ability
• Creative mindset and willingness to experiment
• Ability to work independently and meet content deadlines
• Good understanding of social media culture and trends

Preferred:

• Previous UGC creator experience
• Content creator or influencer experience
• Social media marketing experience
• Copywriting or scriptwriting experience
• Experience with CapCut, Canva, Premiere Pro, or similar tools
• Familiarity with B2B, recruitment, HR, outsourcing, SaaS, or professional services

A large follower count is not required. SimplySource values creativity, communication ability, authenticity,and content quality more than an existing audience.

Portfolio Requirements

Applicants should provide:

• 3 to 5 short form video samples
• TikTok, Instagram, YouTube, or portfolio links if available
• Examples demonstrating on camera communication
• Examples of editing and storytelling ability

Shortlisted applicants may be asked to complete a sample UGC video challenge based on a SimplySource topic.

Key Performance Indicators

Performance may be measured through:

• Number of approved videos produced
• Content consistency
• Video completion and retention rates
• Engagement rate
• Views and reach
• Shares and saves
• Profile visits
• Website traffic generated from content
• Leads or inquiries influenced by content
• Improvement in content performance over time

Ideal Candidate:

• The ideal SimplySource UGC Video Creator is someone who can take a topic that sounds corporate and turn it into a video people actually want to watch.
• They are creative, curious, comfortable experimenting, and capable of understanding both the business audience and the people behind the business.
• The objective is not simply to produce videos.
• The objective is to make SimplySource recognizable, relatable, trusted, and memorable through video

content.

UGC Video Creator Onboarding Checklist:

1. Pre Onboarding

☐ Employment or contractor agreement completed
☐ NDA and confidentiality requirements completed
☐ Portfolio reviewed
☐ Sample video assessment completed
☐ Equipment and software requirements confirmed
☐ Work schedule and communication channels established

1. Company Orientation

☐ SimplySource company overview
☐ Mission, services, and target markets
☐ Staffing service orientation
☐ Recruitment service orientation
☐ Employer of Record service orientation
☐ Outsourcing and remote workforce orientation
☐ Target client profiles explained
☐ Brand voice and communication standards reviewed

1. Content Orientation

☐ Social media channel overview
☐ Existing content reviewed
☐ Brand guidelines provided
☐ Target audiences reviewed
☐ Content pillars established
☐ Approved CTAs reviewed
☐ Examples of preferred video styles provided
☐ Content approval workflow explained

1. Production Setup

☐ Recording environment reviewed
☐ Camera or smartphone setup tested
☐ Lighting tested
☐ Microphone and audio quality tested
☐ Editing software configured
☐ File naming standards provided
☐ Cloud storage or content submission process configured

First Week Production

☐ Develop first 10 content ideas
☐ Create initial scripts and hooks
☐ Produce first 3 test videos
☐ Receive marketing team feedback
☐ Revise content based on feedback
☐ Establish regular production workflow

First 30 Days

☐ Establish consistent publishing pipeline
☐ Build reusable hook library
☐ Build SimplySource UGC content templates
☐ Identify top performing content formats
☐ Review video analytics
☐ Test new hooks and CTAs
☐ Develop next month's content ideas based on performance

Expected Outcome

By the end of the onboarding period, the UGC Video Creator should be capable of independently turning SimplySource services, business insights, recruitment topics, and workforce trends into engaging shortform video content that supports brand awareness, audience growth, and lead generation.