UI/UX Designer

Key Responsibilities:

• Define target audience and success metrics with key stakeholders
• Manage stakeholder interviews and questionnaires to gather feedback
• Analyze data points and evaluate heuristics for actionable insights
• Facilitate workshops to elicit requirements and identify assumptions
• Guide the team to identify personas and map as-is and to-be user journeys
• Facilitate information architecture creation using tools such as card-sorting and tree-testing
• Conduct benchmark analysis of relevant websites
• Perform usability tests to validate user behaviour and assumptions
• Create wireframes and user flows based on discovery findings
• Ensure alignment of designs to relevant design kits and WOG standards
• Refine designs based on validated results and stakeholder feedback
• Work with stakeholders to ensure designs can be implemented on Optical
• Provide and hand over high-fidelity prototypes for both desktop and mobile to the implementation team

Qualifications:

• Familiarity with GovTech's Optical platform would be an added advantage, although it is not mandatory.