UI/UX Lead

Our client is a next-generation AI Creative Studio headquartered in Hong Kong, focused on democratizing creative content production through generative AI.

The company combines AI technology, creative storytelling and digital production, with a focus on AI-powered content creation, animation, visual effects and digital human/avatar solutions.

About 70% of the Job is Leading UI/UX

• Owns the user experience and interface of our AI chat product, from research and flows through to the final pixels.
• Designs polished, modern UI in Figma and builds a design system that the engineers can ship from quickly.
• Runs user testing and iterates on real usage data to improve activation and retention.
• Sets the design bar for new AI products, starting with an AI KOL matchmaking platform that matches brands with AI influencers.
• Senior and hands-on (5+ years): does the design work personally and can lead a junior designer or freelancers later.

About 30% is Hacking and Product

• Prototypes ideas themselves in code (React, Next.js or HTML/CSS) or with AI coding and no-code tools, so demos are live within days rather than stuck in slides.
• Hands-on with generative AI (LLMs, image and video models) and understands what those models can and can't do when designing around them.
• Co-drives new product ideas with the Founder: shapes an MVP (Minimum Viable Product), decides what to cut, and tests it with users.

Must-Haves

• A strong portfolio of shipped consumer or SaaS products, with clear case studies showing the thinking behind the visuals.
• Evidence of building things personally, such as GitHub, live prototypes, side projects or hackathons.
• Clear communicator who is comfortable working directly with the Founder, engineers and creative team.
• Able to speak and understand Cantonese or Mandarin.

Nice-to-Haves

• Experience with chat, creator, influencer or marketplace products.
• Motion design or AI video skills.