UK Telehandler Sales Manager

Location: UK

Department: Sales

Reports to: Sales Director

About the company

LGMG UK is an oversea subsidiary of Lingong Heavy Machinery Co. Ltd. (LGMG)with business sections covering aerial work platforms, telehandlers, and mining machinery. LGMG has emerged as a significant player in China's construction machinery industry, ranking among the top 100 global construction machinery manufacturers, the top 30 in China, and the top 5 among Chinese manufacturers of aerial work platforms.

At LGMG UK we provide direct machine sales, service, and parts support for our aerial work platforms and telehandlers throughout the UK and Ireland.

Job Purpose

The UK Telehandler Sales Manager will be responsible for driving telehandler sales growth across the UK market by developing and managing relationships with rental companies, distributors and end customers. The role will focus on executing the company's sales strategy, identifying new business opportunities, expanding market presence and achieving sales targets in line with corporate objectives.

The successful candidate will develop a strong understanding of the UK telehandler market, build long-term customer relationships and work closely with internal sales, service and distribution teams to maximise commercial opportunities and customer satisfaction.

Key Responsibilities

1. Sales Strategy and Business Development

• Implement the company's sales strategy and business development plans for the UK telehandler market.
• Identify and develop new business opportunities with rental companies, distributors and end customers.
• Establish, develop and maintain a strong network of customers and distribution partners across the UK.
• Drive sales growth, increase market share and achieve agreed sales targets and KPIs.
• Develop effective sales plans to expand the company's customer base and strengthen its market presence.

2. Sales Management and Commercial Negotiation

• Manage the full sales process, from lead generation and customer engagement through to commercial negotiation and order completion.
• Negotiate sales agreements, pricing, commercial terms and business orders with rental customers and distributors.
• Assess customer creditworthiness and manage commercial risks associated with customer credit and outstanding debts, working with the relevant internal teams where required.
• Monitor sales performance against targets and take appropriate action to address gaps and maximise revenue opportunities.

3. Customer Relationship Management

• Build and maintain strong, long-term relationships with existing and prospective customers.
• Maintain regular communication with customers and key market stakeholders to understand their business needs and identify opportunities for growth.
• Ensure a high level of customer satisfaction through responsive communication, effective issue resolution and reliable commercial support.
• Gather customer feedback and market intelligence to support continuous improvement in products and services.

4. Market Intelligence and Competitor Analysis

• Monitor market trends, customer demand, competitor activities, pricing and product developments within the UK telehandler market.
• Evaluate product competitiveness and identify opportunities to improve the company's market positioning.
• Prepare and submit regular weekly and monthly sales reports, including sales performance, new customer development, market trends and competitor analysis.
• Provide market research and strategic recommendations to the corporate team to support business planning and product development.

5. Internal Coordination and Business Support

• Work closely with distribution, service, parts and other relevant teams to ensure effective sales delivery and customer support.
• Coordinate sales activities with distribution and service operations to ensure customer requirements are met.
• Communicate customer and market feedback to internal stakeholders to support product improvement and business development.
• Collaborate with the wider UK team and corporate headquarters to deliver sales objectives and support the company's long-term growth strategy.

Skills and Experience

• Proven experience in sales, business development or account management within the telehandler, material handling, construction equipment, access equipment or wider plant machinery industry. At least 4 years relevant experience.
• Demonstrable track record of achieving sales targets and developing new business opportunities.
• Established relationships with UK rental companies, distributors or relevant equipment end users would be highly advantageous.
• Strong commercial negotiation, presentation and customer relationship management skills.
• Good understanding of the UK equipment market, competitor landscape and customer purchasing requirements.
• Ability to assess commercial opportunities, identify risks and contribute to effective credit and debt management.
• Strong analytical skills, with the ability to prepare sales reports and use market intelligence to inform business decisions.
• Excellent communication, planning and organisational skills.
• Self-motivated, commercially driven and able to work independently while collaborating effectively with internal teams.
• Willingness to travel across the UK to visit customers and support business development activities.
• Full UK driving licence.

Qualifications

• Bachelor's degree or equivalent experience in Business
• 5+ years' of sales experience
• Excellent written and verbal communication skills

What We Offer

• The opportunity to develop and grow the company's telehandler business in the UK market.
• The opportunity to work with an international machinery manufacturer and collaborate with teams across the business.
• Paid company sick leave
• Company pension scheme
• 25 days' holiday plus bank holidays
• Competitive salary and commission scheme

To apply: Please submit your CV outlining your relevant sales experience and achievements in the equipment or machinery sector.