Unit Manager/Senior Unit Manager

Job Purpose

Drive customer acquisition and growth for digital lending products by executing data-driven performance marketing campaigns powered by Consumer AI, first-party data, and intelligent targeting.
Own end-to-end campaign execution from setup, testing, optimization, and funnel tracking to measurable business outcomes across App and Web.

Duties and Responsibilities

Key Responsibilities
Campaign Management (Primary Focus)

• Plan, launch, and manage campaigns across Search, Social, Push Campaign

• Work closely with content team to manage ad copies, creatives, and landing page requirements

• Scale high-performing campaigns and optimise basis performance

• Work closely with media/agency partners for campaign execution
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  A/B Testing Experimentation

• Design structured A/B tests across creatives, audiences, landing pages, and offers

• Test hypotheses to improve CTR and cost efficiency

• Measure results statistically and implement winning variations

• Build a continuous experimentation roadmap
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  Funnel Tracking Optimization

• Track full acquisition funnel:
  Discovery to fulfilment

• Identify drop-offs and conversion bottlenecks

• Partner with Product/Tech to fix funnel leakages

• Improve conversion rates and reduce cost per acquisition through data-led actions

• Ensure accurate tracking via pixels, SDKs, attribution tools, and analytics platforms
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  Consumer AILed Targeting Personalization

• Work with Data Science/CRM teams to deploy AI-driven cohorts and lookalikes

• Execute automate remarketing framework

• Support personalized communication and recommendation initiatives
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  Analytics Reporting

• Monitor daily KPIs: traffic, leads, approvals, CPA, ROI, LTV

• Create dashboards and performance reports

• Analyze campaign and cohort performance

• Share insights and optimization recommendations with stakeholders
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  Cross-Functional Collaboration

• Coordinate with Product, Tech, Analytics and Data Science teams for tracking, releases, and experiments

• Translate campaign needs into clear requirements for implementation

• Ensure seamless execution of growth initiatives across systems

Required Qualifications and Experience

Key Skills Competencies
Performance Marketing | Campaign Execution | A/B Testing | Funnel Analytics | Consumer AI Targeting | Retargeting | Growth Experiments | Data Analysis | Attribution Tools | Excel________________________________________

Ideal Profile

• 24 years in performance/growth marketing
• Strong hands-on experience managing paid campaigns
• Comfortable with data, numbers, and experimentation
• Detail-oriented executor with strong problem-solving skills
• Experience in fintech/lending/app growth is a plus