US Creator Partnerships Lead

Key Responsibilities

• Identify, research, and qualify US-based TikTok creators based on audience relevance, content quality, engagement, and sales performance.
• Use TikTok Shop Affiliate Center, FastMoss, competitor research, hashtags, and other creator discovery tools to source potential partners.
• Conduct creator outreach, negotiate affiliate commissions, product samples, fixed fees, and other partnership terms.
• Build and maintain a reliable network of creators who consistently publish content and generate sales.
• Manage the end-to-end creator partnership process, including outreach, sample coordination, content briefs, posting schedules, sales tracking, payments, and partnership renewals.
• Monitor and analyze weekly performance metrics, including response rates, posting rates, sales per creator, sales per video, GMV, and repeat partnerships.
• Translate business strategies into actionable weekly execution plans and recommend improvements based on performance data.
• Coordinate with US-based brand teams and internal content, marketing, and advertising teams.
• Participate in meetings scheduled around US business hours when necessary.
• Train, guide, and supervise creator business development staff as the program grows.
• Prepare regular reports on creator acquisition, campaign performance, partnership effectiveness, and sales results.

Qualifications

• At least 2 years of hands-on experience in influencer marketing, creator partnerships, affiliate marketing, or a related field.
• Practical experience working with US-based TikTok creators is required.
• Experience with TikTok Shop US Affiliate programs is a strong advantage.
• Demonstrated ability to independently source, evaluate, and recruit creators who can generate sales.
• Proven track record of managing creator campaigns, affiliate programs, or influencer partnerships, preferably supported by measurable results.
• Strong understanding of creator selection, audience alignment, engagement quality, conversion potential, and affiliate performance.
• Excellent written and spoken English, with the ability to communicate and negotiate confidently with US creators and agencies.
• Strong organizational, analytical, and problem-solving skills.
• Comfortable using spreadsheets, performance dashboards, and creator research tools.
• Willingness to work a flexible schedule that overlaps with US business hours, including evening or night shifts.
• Able to execute independently while following an established strategy and meeting performance targets.

Preferred Qualifications

• Experience in the beauty, haircare, wigs, fashion, or other consumer product industries.
• Previous experience leading, mentoring, or supervising a small team.
• Familiarity with creator affiliate commissions, product seeding, paid creator collaborations, and GMV-driven campaigns.