User Acquisition

Highbit Games, a dynamic and innovative gaming company, is seeking a talented and experienced User Acquisition Specialist to join our growing team. As a User Acquisition Specialist, you will play a crucial role in driving user acquisition strategies to enhance the visibility and success of our games.
Responsibilities

• Plan, implement, and optimize user acquisition campaigns across various channels, including social media, influencer marketing, and paid advertising.
• Analyze and identify key performance indicators (KPIs) to measure the success of campaigns and make data-driven decisions.
• Create and manage advertising campaigns, including budget allocation, targeting, and ad creatives.
• Conduct A/B testing to optimize and improve campaign performance.
• Monitor, analyze, and report on the performance of user acquisition campaigns using analytics tools.
• Provide regular and ad-hoc reports to the management team, highlighting key insights and recommendations.
• Stay informed about industry trends, competitive landscape, and emerging platforms to identify new opportunities for user acquisition.
• Conduct market research to understand user behavior and preferences.
• Work closely with the marketing, product, and analytics teams to align user acquisition strategies with overall business goals.
• Collaborate with creative teams to develop compelling and effective marketing materials.

Requirements

• Bachelor's degree in Marketing, Business, or a related field.
• Proven track record of successfully acquiring and retaining users, with 2+ years of hands-on experience in user acquisition for mobile games.
• Strong analytical and quantitative skills, with the ability to interpret data and trends.
• Proficient in using analytics tools and platforms, such as Google Analytics and Facebook Ads Manager, Mintegral.
• Excellent written and verbal communication skills, with the ability to present data-driven insights and recommendations to stakeholders.
• Ability to work collaboratively in a fast-paced, team-oriented environment.

Employment TypeFull-time

Job Type: Full-time

Work Location: In person