User Acquisition Manager

Who you are

• The ideal candidate is self-motivated, self-driven, eager to grow and learn, with strong adaptability to fast changes and a quick learning ability
• 2+ years of hands-on experience in User Acquisition / Performance Marketing, with a proven track record of managing and scaling paid acquisition campaigns
• Understanding of key performance metrics, including eCPA, ROAS, CPM
• Experience managing worldwide campaigns with deep knowledge of targeting options, placements, audience segmentation, and budget management
• Performance-focused - being keen on meeting the target CPA and ROI goals to scaling performance efficiently
• Analytical ability to evaluate performance reports and structure campaigns by region, age, gender, and audience segments
• Ability to quickly identify, react to, and resolve performance issues within short timeframes
• Self-motivated and proactive, with strong adaptability to fast changes, fast problem-solving skills, and a quick learning ability
• Excellent communication skills with the ability to effectively collaborate across cross-functional teams
• Ruby Labs operates within the CET (Central European Time) zone

What the job involves

• We are looking for a User Acquisition Manager who will participate in daily growth marketing activities and operations on Meta & SnapChat
• You are expected to work directly inside ad accounts every day across various funnels, based on strategy and planning, launch and optimize campaigns, and make performance analysis and apply relevant changes that will facilitate metric improvements
• Results, efficiency, and ROI are the primary measures of success. If you are excited about managing budgets, regions and driving measurable growth this role is for you
• Execute and optimize sales campaigns across Meta & SnapChat, covering multiple funnels, including worldwide and standalone segments
• Keep on track of adapting relevant creative sets to the campaigns, optimise ad sets with bids and budgets and applicable ad combinations
• Take full control and ownership of testing creatives generated for SnapChat and also adapt from Meta, analyze ad performance, deliver reporting, and identify key trends and insights
• Deeply analyse the testing creative tendencies, identify winners, locate them individually in new campaigns and in existing ones for optimisation
• Analyse cohort performance, create dedicated campaigns for genders, age segments, interest based ones
• Continuously monitor and optimize performance on a daily and hourly basis across budgets, audiences, placements, creatives, and bids
• Maintain clear UA processes by following assigned strategies and executing daily tasks, including campaign launches, creative transitions, and funnel switching
• Develop custom and lookalike audience campaigns, create campaigns based on interests
• Collaborate closely with Creative Managers to source, test, and iterate creative ideas, identifying and scaling top-performing concepts based on performance data
• Ensure disciplined execution across account structure, testing frameworks, scaling logic, and performance monitoring

The application process

• After submitting your application, we conduct a thorough review which typically takes 3 to 5 days, but may occasionally take longer due to the volume of applications received
• If we see a potential fit, we proceed with the following steps:
• Recruiter Screening (40 minutes)
• Technical Interview (45 minutes)
• Final Interview (30 minutes)

Benefits

• Flexible, remote working environment
• Employee share options program
• In person company retreats and virtual gatherings
• Apple laptop and equipment for your needs
• Unlimited paid holidays
• Work with incredibly talented colleagues