User Acquisition Manager

Description Play Perfect is a fast-growing mobile gaming company that provides entertainment to millions of users around the world. The company is headquartered in Tel Aviv.

With a team of talented and passionate developers, designers, industry experts and gamers, Play Perfect is at the forefront of creating immersive gaming experiences that engage players on a whole new level.

As we continue to push the boundaries of what is possible in gaming, Play Perfect is poised to shape the future of the industry and redefine what it means to be a skill-based gaming company.

As we expand, we're looking for a rockstar to join our great team!

We're currently seeking a dynamic and innovative User Acquisition Manager to help elevate our user acquisition strategies and contribute to our continued success.

Joining Play Perfect means working in a creative, collaborative environment where your ideas matter, and innovation is at the heart of everything we do. You'll have the opportunity to shape the future of mobile gaming alongside industry leaders and passionate gamers like yourself. We offer a supportive and inspiring work culture with numerous opportunities for professional growth and development. If you're eager to make an impact in the gaming world and work with a team as passionate as you are, Play Perfect is the place for you!

Responsibilities As our User Acquisition Manager, you’ll play a key role in driving Play Perfect’s growth and success by:

• Campaign Management: Plan, launch, and optimize UA campaigns across multiple platforms (DSPs, SDK networks, affiliates, and incentivized networks) to drive growth and meet KPIs.
• Creative Collaboration: Partner with the creative team to design, test, and refine high-performing ad creatives and marketing assets.
• Analytical Deep Dives: Perform in-depth data analysis on campaign performance, player behavior, and funnel metrics to identify growth opportunities.
• Testing & Experimentation: Take calculated risks and design structured A/B tests to discover new channels, partners, and approaches.
• Competitive Research: Monitor industry trends and competitors on a daily basis to stay ahead of market shifts and emerging opportunities.
• Partnership Development: Build and maintain strong, productive relationships with acquisition partners and platforms.
• Cross-Functional Collaboration: Work closely with product, BI, and creative teams to ensure smooth execution and alignment of growth strategies.

Requirements

• 2+ years of performance marketing or user acquisition experience in the mobile gaming industry.
• Experience from gaming studios, affiliates, brand marketing, DSPs, or SSPs is highly valued.
• Analytical Mindset: Strong data analysis skills, with the ability to dive deep, identify trends, and translate insights into actions.
• Campaign Skills: Proven track record of running and optimizing campaigns with measurable ROAS and user growth results.
• Growth Mindset: Open to experimentation, taking thoughtful risks, and learning from structured tests to drive continuous improvement
• Technical Proficiency: Advanced Excel/Google Sheets skills; familiarity with BI tools (e.g., Looker, Tableau) and MMPs (AppsFlyer, Adjust).
• Passion for Games: Curiosity about gaming trends and a strong motivation to understand player behavior.
• Language: Fluent English, both spoken and written.
• BA/B.Sc. in Business, Marketing, Economics, or a related field.

Join Play Perfect and take the opportunity to work in an inspiring and innovative environment where you’ll help shape the future of mobile gaming. If you’re passionate about games, data-driven strategies, and building meaningful partnerships, we’d love to hear from you!