User Acquisition Manager (Non-search)

We're building out a new UA function from scratch, and we're hiring the first person to own it. If you've been doing paid social and native inside an aggregator or affiliate model and you're tired of touching one slice of a campaign while someone else owns the strategy, this is the opposite of that. You'll run the full stack - architecture, bidding, creative loop, funnel, testing cadence - across Meta, TikTok, YouTube Shorts, and Taboola. No inherited playbook.

You're writing it. Responsibilities Full campaign lifecycle across Meta, TikTok, YouTube Shorts, and Taboola The creative loop: briefing, reading performance, pushing the next test Funnel thinking: LP sequencing, post-click optimization, conversion context Traffic quality and fraud awareness, especially on native A real testing cadence - creative, audience, LP - with clean hypotheses and honest reads Reporting that cuts through noise, not just dashboards for their own sake The playbooks and processes themselves, since none exist yet Real ownership from day one, with room to expand into new verticals and channels as we grow The scope grows with us - new verticals, new channels, new team, and one big opportunity Requirements 1.5+ years of hands-on paid campaign management with genuine ownership - not task execution inside a bigger machine Aggregator or affiliate background, so CPL/CPA economics are second nature, not just platform metrics Meta fluency is non-negotiable; TikTok, YouTube Shorts, and Taboola experience is a strong plus You pull your own data - Excel/Sheets, BI tools, SQL or MCP-based querying - and you work from numbers, not gut You think in incrementality, not just attribution - you know the difference between real lift and reported noise You already use AI as part of how you work, not as an occasional tool - for structuring tests, briefing creative, synthesizing reports, and even building lightweight automations.