User Acquisition Specialist

Who you are

• 2+ years of experience in performance marketing, ideally in a mobile-first or subscription-based business
• Experience with scaling paid campaigns with >$1M monthly budget responsibility
• Knowledge of key UA metrics (e.g., CTR, CR, CPI, ROAS, LTV) and familiarity with various attribution models and tracking methodologies (AppsFlyer experience is a plus)
• Understanding of Google Ads, Apple Search Ads, TikTok and Facebook Ads, coupled with hands-on experience in media buying across various UA channels
• A highly motivated self-starter with strong project management, prioritization, and hands-on execution skills
• Exceptional attention to detail, superior problem-solving abilities, and an inherently analytical mindset
• Outstanding written and verbal communication skills, enabling effective collaboration across teams
• A strong background in data analytics and/or engineering is highly preferred, with demonstrated experience in quantitative analysis and experimental design
• If you like to create things with a user mindset, take ownership and have a natural bias for impact while having fun, you’re our person!

What the job involves

• Please note that this is a Full-Time Contractor (12-month contract) – you’ll have the flexibility to work remotely, with the option to join us in the office whenever you’d like!
• Picsart is on a mission to empower the creator in everyone. We're seeking a User Acquisition Specialist (Contractor) with exceptional data analytical skills to drive our paid acquisition and targeting efforts. You'll be instrumental in testing, experimenting, analyzing, and optimizing our campaigns to accelerate growth
• Strategize & Execute: Launch, manage, and optimize user acquisition (UA) and retargeting campaigns across a diverse range of paid channels, including Meta (Facebook, Instagram), TikTok, Snapchat, Google Ads, and Apple Search Ads, and more
• Analyze & Optimize: Conduct in-depth analysis of campaign performance, identifying trends and providing actionable recommendations to enhance ROI, subscriber rates, and overall growth
• Experiment & Learn: Design and implement rigorous testing strategies to uncover insights around creative performance, targeting effectiveness, tactical approaches, and channel efficiency
• Budget Management: Collaborate with the Head of Acquisition to manage budget allocations and pacing to maximize impact
• Creative Collaboration: Partner with social, content, and creative teams to develop new concepts and iterate on winning creatives. Manage the creative pipeline and maintain a comprehensive UA creative repository

Benefits

• Flexibility and time off: In addition to a generous PTO policy, Picsart provides time off for maternity, paternity, sick leave, and mental health days
• Rewards packages: We want our employees to share in the rewards of Picsart's success, so we recognise both team and individual performance
• Professional & personal growth: Picsart provides growth opportunities including: Training, online education and certification programs, coaching opportunities, and mentorships