User Experience Designer

Senior Product / Visual/UX Designer – AI & Emerging Tools

Position Overview

We are seeking a highly agile Product/Visual Designer to support the evolution of DIRECTV Business digital experiences and creative initiatives. This designer will work across web design, design systems, visual assets, and emerging AI-powered creative tools, with a strong emphasis on moving quickly from concept to polished execution.

The ideal candidate is a designer who is equally comfortable solving design problems, creating reusable components in Figma, sourcing and editing imagery, and experimenting with the rapidly evolving landscape of AI design tools.

This role will support initiatives including the redesign and evolution of the DIRECTV Business website , including a transition toward a darker visual experience, as well as B2B/SaaS experiences, entertainment merchandising, and upper-funnel e-commerce/retail experiences.

The successful candidate will bring strong design thinking, a thoughtful portfolio, excellent Figma skills, and a genuine curiosity and passion for AI and emerging creative technologies.

Key Responsibilities

• Design and evolve digital experiences for the DIRECTV Business website and related digital properties.
• Create and maintain reusable design-system components in Figma.
• Solve visual and UX design problems quickly while maintaining a high level of quality.
• Source, generate, edit, and manipulate imagery using traditional and AI-powered creative tools.
• Explore and incorporate emerging AI tools and workflows into the design process.
• Translate concepts into polished, production-ready designs under tight timelines.
• Collaborate with stakeholders and clients to develop creative solutions and design components.
• Contribute to B2B/SaaS digital experiences with a strong understanding of web-based design.
• Support entertainment-focused merchandising and retail experiences, particularly at the upper-funnel/front-end experience rather than transactional checkout flows.
• Design creative for entertainment and seasonal initiatives, including areas such as football and fall content/releases.
• Participate in A/B testing and user-testing initiatives where appropriate.
• Communicate design rationale and clearly articulate the thinking and process behind design decisions.
• Stay current with the rapidly changing AI and emerging-technology landscape and identify opportunities to improve creative workflows.

Position Requirements

Resume Must-Haves

• Strong experience as a Product Designer, Visual Designer, Digital Designer, or similar.
• Several years of professional Figma experience.
• Strong portfolio demonstrating design thinking and problem-solving, not simply finished visual work.
• Experience designing for websites and digital products.
• Demonstrated ability to work quickly and effectively in environments with tight turnaround times.
• Experience creating reusable design-system components.
• Strong visual design skills with an understanding of modern web experiences.
• Ability to clearly explain design decisions, process, and rationale.
• Comfortable working in a collaborative, stakeholder-driven environment.

Resume Nice-to-Haves

• Experience with AI-powered design and creative tools.
• Demonstrated passion for or background in AI and emerging technologies.
• B2B or SaaS design experience.
• Entertainment, media, television, sports, retail, or e-commerce experience.
• Experience with merchandising or upper-funnel e-commerce experiences.
• Experience with A/B testing and user testing.
• Experience working on large-scale consumer-facing websites.
• Experience designing for clients or customer-facing teams.
• Experience with imagery generation, editing, or enhancement through AI.
• Familiarity with evolving AI creative workflows and the willingness to experiment with new tools.

Not Looking For

• A traditional graphic designer who is primarily focused on static creative.
• Someone who is uncomfortable with rapidly changing tools and workflows.
• A designer who requires long timelines to produce concepts and iterations.
• Someone with limited or outdated Figma experience.
• A portfolio focused exclusively on final designs without demonstrating the underlying design thinking or problem-solving process.
• Someone who is resistant to incorporating AI and emerging technologies into their workflow.

Key Project

One of the initial areas of focus will be the DIRECTV Business website , including the evolution of its visual language and transition toward a darker/"dark mode" visual experience.

The designer will help develop the visual direction, solve design challenges, create reusable components, and translate concepts into polished web experiences.

Ideal Candidate

The ideal candidate is an agile, highly visual designer who can move quickly without sacrificing quality . They enjoy solving design problems, are comfortable jumping between different types of creative work, and are genuinely excited about where AI is taking the design industry.

They should also have a passion for entertainment and television and be interested in applying modern design thinking to B2B, SaaS, entertainment, and digital merchandising experiences.

Position Logistics

• Location: Fully Remote
• Duration: 6 months to 1 year
• Anticipated Start: October 2026
• Potential End: Up to October 2027
• Rate: $40-$50/hour
• Employment Type: Contract

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