User Experience Designer

UX Designer – DTC eCommerce / Shopify

Freelance | Remote | Contract | Part time, 4 week duration.

We’re looking for an experienced UX Designer to lead the end-to-end user experience for the custom rebuild of a DTC health and wellness Shopify store.

This is a hands-on role for someone with strong DTC eCommerce experience who understands how UX directly impacts conversion. You’ll review the existing customer journey, identify friction and design a streamlined mobile-first experience across key journeys including product discovery, PDPs, cart, checkout and subscriptions.

You’ll own the UX process from research and competitor analysis through to detailed wireframes and clickable prototypes, working closely with the developer to ensure designs are clear, practical and ready to build.

What you'll be doing:

• Auditing the existing Shopify store and identifying friction across the customer journey
• Optimising key eCommerce journeys including PDPs, cart, checkout and subscription sign-ups
• Conducting user research and competitor analysis within the DTC space
• Designing information architecture and user flows from product discovery through to purchase
• Creating detailed wireframes and clickable prototypes in Figma
• Designing responsive, mobile-first experiences with conversion front of mind
• Producing clear, developer-ready specifications covering states, spacing and breakpoints
• Working closely with the developer through build and reviewing the experience post-deployment
• Recommending conversion-focused UX patterns including trust signals, social proof and streamlined checkout
• Using customer behaviour and performance insights to inform UX decisions

What you'll bring:

• Strong, demonstrable DTC eCommerce UX experience
• Experience designing high-converting eCommerce websites with measurable improvements in conversion, revenue, engagement or retention
• Strong understanding of the complete DTC customer journey, particularly PDP, cart and checkout
• Shopify UX experience
• Excellent mobile-first and responsive UX knowledge
• A portfolio demonstrating your process from research through to wireframes and prototypes
• Strong Figma skills and experience producing detailed, developer-ready designs
• A solid understanding of eCommerce CRO, personalisation, trust signals and social proof
• Experience designing subscription journeys would be a bonus
• Confidence collaborating directly with developers and taking ownership of UX through to implementation

If you’re a UX Designer who understands DTC eCommerce beyond just making a site look good

• and can show how your work has improved the way customers browse, engage and convert - we’d love to hear from you!