User Experience Manager

User Experience – Growth

Location: São Paulo, Brazil

Team: Growth

Work Model: On-site

Company: Keeta

About the Role

Keeta is looking for a User Experience professional to join our Growth team and take ownership of designing, optimizing, and evolving the end-to-end user journeys within the Keeta app.

This role sits at the intersection of user experience, product, data, and growth . You will be responsible for understanding how users interact with the app across different stages of their lifecycle and translating user needs, behavioral insights, and business objectives into clear and effective in-app journeys.

You will work closely with Growth, Product, Marketing, Operations, Design, and Data teams to identify friction points, develop new user journeys, and continuously improve the experience from acquisition and onboarding through activation, engagement, retention, and reactivation.

Key Responsibilities

• Own the design and continuous optimization of end-to-end user journeys within the Keeta app , covering the full user lifecycle.
• Map existing user journeys and identify friction points, drop-offs, unmet user needs, and opportunities to improve the overall experience.
• Create journey maps, user flows, experience frameworks, and business requirements for new and existing in-app experiences.
• Design experiences across key moments such as onboarding, first order, promotions, discovery, ordering, payment, post-order experience, retention, and reactivation .
• Partner with Product and Design teams to translate Growth objectives and user insights into intuitive in-app experiences.
• Use quantitative and qualitative data to understand user behavior and identify opportunities to improve conversion, engagement, frequency, retention, and customer lifetime value .
• Define user segments and develop differentiated journeys based on user behavior, lifecycle stage, needs, and business objectives.
• Partner with CRM and Marketing teams to ensure consistency between in-app journeys and external communication channels such as push notifications, email, and other lifecycle communications.
• Develop hypotheses and run experiments and A/B tests to evaluate improvements to the user experience.
• Define success metrics for each journey and monitor performance after implementation.
• Work with Data and Business Analytics teams to build dashboards and analyses that provide visibility into funnel and journey performance.
• Conduct competitive benchmarking and identify best practices across food delivery, e-commerce, marketplaces, and consumer technology.
• Advocate for the user while balancing customer experience, commercial objectives, operational feasibility, and technical constraints.

What We're Looking For

• Relevant experience in User Experience, Customer Experience, Growth, Product, User Operations, CRM/Lifecycle, or a related area .
• Experience designing or optimizing digital user journeys , preferably within a mobile app or consumer technology environment.
• Strong understanding of customer lifecycle concepts, including acquisition, activation, engagement, retention, and reactivation.
• Ability to translate complex customer problems into structured user journeys and actionable product or business requirements.
• Strong analytical mindset and experience using data to identify problems, develop hypotheses, and measure impact.
• Familiarity with funnel analysis, cohort analysis, experimentation, and A/B testing.
• Strong stakeholder management skills and ability to collaborate across Product, Design, Marketing, Operations, and Data teams.
• Comfortable working in a fast-paced environment where priorities can evolve quickly.
• Strong communication and problem-solving skills.
• Fluent or professional proficiency in English and Portuguese.

Preferred Qualifications

• Experience in food delivery, e-commerce, marketplaces, fintech, mobility, or other high-frequency consumer apps .
• Experience working directly with Product and UX/UI Design teams.
• Knowledge of tools used for journey mapping, prototyping, analytics, or experimentation.
• Experience with CRM, lifecycle management, personalization, or segmentation.
• Understanding of growth metrics such as conversion rate, activation rate, purchase frequency, retention, churn, and LTV.

How Success Will Be Measured

Success in this role will be measured through improvements across the user journey, including:

• Reduced friction and drop-off across key app funnels.
• Improved new-user activation and first-order conversion.
• Increased engagement and order frequency.
• Improved user retention and reactivation.
• Successful implementation and adoption of new user journeys.
• Measurable impact from experimentation and journey optimization.
• Strong collaboration between Growth, Product, Marketing, Operations, Design, and Data teams.

What You'll Bring to the Team

You are naturally curious about why users behave the way they do and enjoy turning those insights into better digital experiences. You combine customer empathy with a strong analytical mindset and are comfortable moving between journey design, data analysis, experimentation, and cross-functional execution.

Most importantly, you will help Keeta build user experiences that are not only intuitive and relevant for customers, but also contribute directly to sustainable user growth.

Keeta Brazil is committed to building a diverse and inclusive workplace. We welcome and encourage applications from people with disabilities (PwD). If you require any accommodations during the recruitment process, please let us know - we are here to support you.