User Research Specialist

About the Company:

CHANGAN Automobile is one of the four major Chinese automobile groups, boasting a heritage spanning 163 years and 40 years of car manufacturing experience. We have 14 manufacturing bases and 39 plants worldwide. As a leading Chinese car manufacturer, CHANGAN Automobile has self-owned brands including CHANGAN UNI, CHANGAN NEVO, CHANGAN LCV, DEEPAL, and AVATR, and joint venture brands including CHANGAN Ford, CHANGAN Mazda, and JMC. In 2021, the cumulative sales of CHANGAN's self-owned brand exceeded 20 million units. Up till April 2024, the cumulative sales of Chinese brands under CHANGAN exceeded 26.33 million units. CHANGAN Automobile has more than 18,000 engineers and technicians from 31 countries around the world, and has established R&D network of ten cities in six countries in Chongqing, Beijing, Shanghai, Dingzhou in Hebei, Hefei in Anhui, Turin in Italy, Yokohama in Japan, Birmingham in the UK, Detroit in the US and Munich in Germany. We have a professional automotive R&D process and testing & verification system, to ensure that each product can endure more than 10 years or 260,000 km of use.

Responsibilities:

• Conduct user research for key markets in the region, focusing on new car users. This includes analyzing trends driven by macro factors such as social, demographic, economic, cultural, psychological, and consumption dynamics, and creating social group maps and user profiles.
• Manage product research projects for the region, including but not limited to tendering, design planning, on-site execution monitoring, data validation, report revision, and writing.
• Develop regional user insight reports based on regional user characteristics and needs to guide product development for various market segments.

Qualifications:

• Proven experience in target audience research and complete vehicle studies, with a solid understanding of automotive structures and product planning processes.
• Possesses sharp market sensitivity and strong capabilities in trend insight, cross-functional coordination, and innovative problem-solving.
• Requires a bachelor's degree or above, combining an active learning mindset with strong dedication to team success.