UX Designer

UX Designer – Shopify Store Build

Remote | Freelance | Part-time | 4 weeks

We’re looking for an experienced UX Designer to lead the UX for a custom Shopify store rebuild for a DTC health and wellness brand.

This is a hands-on role covering the full UX process - from auditing the existing customer journey and identifying conversion friction through to creating detailed, developer-ready wireframes and prototypes in Figma.

You’ll be working closely with the developer to make sure designs are clear, considered and ready to build, with a particular focus on mobile UX, conversion and the customer journey from product discovery through to purchase and subscription.

What you'll be doing:

• Auditing the existing Shopify store to identify friction across key customer journeys, particularly PDPs, cart and checkout
• Reviewing user research and competitor experiences across DTC health, wellness and eCommerce
• Designing information architecture and user flows across browsing, product purchase and subscription journeys
• Creating detailed wireframes and clickable prototypes in Figma
• Producing developer-ready specifications covering areas such as spacing, states, responsive behaviour and device breakpoints
• Designing responsive, mobile-first experiences with conversion at the forefront
• Recommending UX improvements including trust signals, social proof, personalisation and streamlined checkout experiences
• Working closely with the developer throughout implementation to ensure the final build reflects the designs
• Reviewing the experience post-deployment and identifying any required UX improvements

What you'll bring:

• Strong experience designing eCommerce and DTC websites, ideally within health, wellness or a similar consumer sector
• Hands-on Shopify UX experience
• Strong Figma skills, including wireframing and interactive prototyping
• A portfolio demonstrating your end-to-end UX process, from research and user journeys through to wireframes and final prototypes
• Experience designing websites where your work has delivered measurable improvements in conversion, engagement, revenue or retention
• Strong understanding of eCommerce conversion principles and mobile-first UX
• Experience creating highly detailed designs and specifications that developers can implement with minimal back-and-forth

If you’re a UX Designer who understands both how people shop and what makes them convert - and can translate that into a beautifully considered, developer-ready Shopify experience - we’d love to hear from you!