Value Added Product Manager - RMC

Key Responsibilities

1. Product Development & Launch

• Drive development and commercialization of new VAP products.
• Coordinate with Marketing, Quality, CDIC, and plant teams for successful product development.
• Anchor new product launches and provide post-launch support.
• Prepare product development plans based on market and customer requirements.

2. Sales Enablement & Business Growth

• Train and support sales teams on VAP products and applications.
• Assist sales representatives in customer meetings and technical presentations.
• Develop product-wise sales action plans.
• Drive sales of focus and high-margin VAP products.
• Monitor and analyze VAP sales performance and identify growth opportunities.

3. Market Development

• Engage with architects, consultants, engineers, developers, and influencers.
• Identify potential VAP opportunities and projects.
• Conduct product demonstrations and awareness programs.
• Capture customer insights and feedback for product improvement.
• Organize promotional activities, exhibitions, and customer meets.

4. Applicator Network Development

• Identify and onboard applicators for VAP products.
• Build and strengthen applicator networks.
• Provide technical and operational support to applicators.
• Organize applicator engagement programs and meetings.

5. Operations & Technical Support

• Train plant operations teams on plant readiness and product requirements.
• Coordinate with plant teams to ensure successful production and delivery of VAP products.
• Support site readiness and application-related activities.

6. Safety

• Ensure compliance with safety standards at customer sites.
• Conduct risk assessments and promote safe application practices.
• Educate customers, applicators, and site teams on safety requirements.

Key Deliverables (KRAs)

• Achieve VAP sales targets and revenue growth.
• Successfully launch and stabilize new products.
• Generate demand through customer engagement and technical demonstrations.
• Increase specification and influencer acceptance of VAP products.
• Build and maintain a strong applicator network.
• Conduct regular customer meets, exhibitions, and awareness programs.
• Train and develop sales teams on VAP solutions and applications.