Variable Frequency Drive (VFD) Sales Lead

Do you want to help us reshape the future of data centre technology? We've got incredible projects in the pipeline and are looking for experienced electrical engineers and technicians to join our growing team. If you're ready to take your career to the next level, this is your chance!

Who are we?

Welcome to Delta Electronics Australia, we are passionate about shaping the innovative landscapes of tomorrow

Smarter. Greener. Together.

At Delta Electronics our brand promise globally is to develop "smarter", energy-efficient solutions that create a "greener' and more environmentally friendly way of life, "together' in collaboration with our partners.

Across Australia and NZ, we have investments and plans in place for our rapid expansion over the next 5 years into Data Centre and Telecommunication, Renewable Energy Solutions, Electric Vehicle Charging and Power Quality

Are you ready to join a company focused on creating a better tomorrow through the advance of technology?

VFD Sales Lead | Industrial Automation

We are looking for an experienced and commercially driven VFD Sales Lead to accelerate the growth of our Variable Frequency Drive (VFD) business across the Australian market.

As the VFD Sales Lead, you will be responsible for driving the growth of Delta Electronics' Variable Frequency Drive (VFD) business across Australia. This is a strategic and customer-facing role focused on business development, channel expansion, project sales, and market share growth.

You will work closely with distributors, OEMs, system integrators, consultants, contractors, and end users to identify opportunities, influence specifications, and deliver solutions that help customers improve productivity, energy efficiency, and operational performance.

Key Responsibilities

• Lead the growth of Delta's Variable Frequency Drive (VFD) business across Australia, delivering sales, profitability, and market share targets.
• Develop and execute sales strategies across key industries including HVAC, Water & Wastewater, Manufacturing, Mining, Food & Beverage, and Infrastructure.
• Build strong relationships with distributors, OEMs, system integrators, panel builders, consultants, contractors, and end users.
• Identify and convert new project opportunities, influence specifications, and position Delta as a preferred VFD solution provider.
• Manage sales pipeline, forecasting, pricing, quotations, and contract negotiations.
• Work closely with engineering and product teams to deliver technically competitive solutions that meet customer needs.
• Conduct customer presentations, training sessions, product launches, and industry events to drive demand and awareness.
• Monitor market trends, competitor activities, and customer requirements to identify growth opportunities.
• Support customers throughout the sales lifecycle, from initial engagement through commissioning and after-sales support.

About You

• A Degree or Diploma in Electrical, Electronics, Mechanical, Mechatronics, Industrial Automation, Control Engineering, or a related discipline.
• Minimum 5 years' experience in VFD, drives, motor control, or industrial automation sales within Australia.
• Strong understanding of the Australian industrial market, including distributors, OEMs, system integrators, consultants, contractors, and end users.
• Proven track record of achieving sales growth, developing channels, and winning project-based business.
• Solid technical knowledge of VFD applications, motor control systems, energy efficiency solutions, and industrial automation technologies.
• Experience in industries such as HVAC, Water & Wastewater, Mining, Manufacturing, Food & Beverage, Material Handling, or Building Services.
• Strong commercial skills in business development, forecasting, pricing, negotiation, and account management.
• Excellent communication and relationship-building skills, with the ability to engage both technical and commercial stakeholders.
• Ability to travel across Australia as required.

Want to apply?

Have any further questions? You can reach out directly to our HR team at [email protected]

Delta Electronics is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized because of such a request.