Visual Communication & Digital Marketing Executive

Job Full Description

Company: Dhoot Transmission Limited

Department: Brand & Marketing

Reporting To: Brand Manager

About the Role

Dhoot Transmission Limited is looking for a Visual Communication & Digital Marketing Executive who can translate strategic direction into high-quality visual outputs across digital, print, presentation, and web platforms.

This is an execution-focused role requiring an individual who can independently manage end-to-end design projects, maintain brand consistency, support digital marketing initiatives, and deliver structured communication with minimal supervision.

The ideal candidate should combine strong design fundamentals, digital awareness, clarity of thinking, and speed of execution, while being comfortable working on both creative and technical/industrial communication.

Key Responsibilities

1. Brand & Graphic Design

• Design and develop social media creatives, carousel posts, campaign visuals, brochures, product catalogs, product posters, advertisements, and other marketing collateral.
• Maintain visual consistency across all brand touchpoints while applying established brand guidelines.
• Support brand-building initiatives through creative communication across digital and print platforms.

2. Presentation & Information Design

• Convert raw information into structured, visually engaging presentations and communication materials.
• Simplify complex technical and business information using effective layouts, visual hierarchy, grids, and storytelling principles.
• Develop professional presentations for management, sales, customers, and corporate communication.

3. Product & Technical Communication

• Create automotive and industrial product visuals, feature highlight graphics, technical illustrations, product catalogs, brochures, and presentations.
• Translate technical information into visually understandable formats that support marketing, sales, and customer communication.

4. Exhibition & Print Communication

• Design exhibition panels, stand graphics, banners, backdrops, large-format print materials, and event branding assets.
• Prepare production-ready artwork with proper specifications and support branding requirements for internal events, tech & trade shows, customer events, and corporate exhibitions.

5. Video Editing & Digital Content

• Edit short-form videos and create digital content for marketing campaigns, social media, websites, and other communication channels.
• Adapt content formats for LinkedIn, Instagram, and other platforms while ensuring alignment with brand standards and communication objectives.

6. Website, SEO & Digital Marketing

• Support the development and maintenance of website pages, landing pages, and digital content while ensuring strong user experience and visual consistency.
• Create SEO-friendly content structures and layouts, conduct keyword research, and support optimization of metadata, headings, image assets, and content hierarchy.
• Plan and execute digital marketing campaigns across SEO, SEM, social media, email marketing, and paid platforms such as Google Ads, Meta Ads and LinkedIn.
• Monitor website and campaign performance, track traffic, conversions, and ROI, and recommend improvements based on performance insights.
• Collaborate with internal teams to create product-focused content, support lead generation initiatives, and strengthen brand visibility across digital channels.

Required Skills & Tools

Design & Communication

• Strong understanding of layout, typography, spacing, composition, visual hierarchy, and brand communication.
• Ability to create clean, professional, and visually consistent designs with strong attention to detail.

Tools:

• Adobe Illustrator
• Adobe Premiere Pro
• Microsoft PowerPoint
• Canva / Figma / Adobe Photoshop (preferably all three)

Presentation & Data Handling

• Strong command of Microsoft PowerPoint with the ability to structure and simplify information effectively.
• Working knowledge of Microsoft Excel and Google Sheets for data handling and presentation support.

Video & Content Creation

• Proficiency in Adobe Premiere Pro, CapCut, or equivalent tools.
• Understanding of motion graphics, storytelling, pacing, and content adaptation across platforms.

SEO & Digital Marketing

• Understanding of on-page SEO, keyword research, content creation & optimization, search intent, and website content management.
• Familiarity with Google Analytics, Google Search Console, SEMrush, Ahrefs, Google Ads, Meta Ads, LinkedIn Campaign Manager, and similar tools.
• Understanding of how design, content, SEO, and digital campaigns contribute to visibility, engagement, and lead generation.

Key Competencies

• Execution Speed
• Structured Thinking
• Ownership
• Attention to Detail
• Adaptability
• Communication
• Digital Awareness
• Problem Solving

Experience & Qualification

• 6–7 years of experience in Visual Communication, Graphic Design, Brand Design, Digital Marketing, or a related field.
• Experience in B2B, industrial, automotive, EV, manufacturing, or engineering sectors preferred.
• Portfolio demonstrating strong execution across digital, print, presentations, branding, website content, and marketing campaigns is mandatory.