Visual Content Creator (B2C)

Job Description: Visual Content Creator (B2C)

Location: BKC, Mumbai

Work Mode: Work from Office - 6 Days a Week

Experience: 3-5 Years

Reporting To: Marketing Head

About The Role We are looking for a creative and detail-oriented Visual Content Creator to develop engaging, consumer-focused digital content for social media, e-commerce, and marketing campaigns. The role involves creative ideation, visual storytelling, video production, and content optimization for consumer-facing nutraceutical and pharmaceutical products, ensuring brand consistency and regulatory compliance.

Key Responsibilities

• Conceptualize and execute creative ideas, campaign concepts, hooks, storyboards, and content formats for B2C audiences.
• Create reels, videos, motion graphics, carousels, infographics, thumbnails, and social media creatives for Instagram, Facebook, YouTube, LinkedIn, X, and emerging platforms.
• Develop e-commerce creatives, including product listing images, A+ content, banners, promotional visuals, and ad creatives for Amazon, Flipkart, Nykaa, and D2C websites.
• Plan and execute social media content strategies aligned with brand objectives, product launches, and customer acquisition goals.
• Manage official social media accounts and online reputation management (ORM), including comments, messages, reviews, and customer inquiries.
• Monitor consumer behaviour, competitor activities, platform algorithms, and social media/marketplace trends to improve content relevance.
• Coordinate with marketing, medical, and regulatory teams to ensure accurate, ethical, and compliant communication.
• Track content performance through reach, engagement, CTR, and conversions, using insights to improve creatives and campaigns.
• Support digital campaigns, festive and sale promotions, product launches, and corporate communication while maintaining brand consistency.

Key Requirements

• Strong B2C content creation, social media marketing, digital marketing, or creative marketing experience, preferably in D2C, e-commerce, consumer brands, or agencies.
• Ability to independently develop and execute creative concepts across videos, reels, carousels, motion graphics, infographics, and campaign creatives.
• Hands-on experience with AI tools for content creation, design, and video editing.
• Understanding of consumer behaviour, social media algorithms, trends, and performance metrics.
• Experience creating marketplace and e-commerce creatives, including product listings, A+ content, banners, and advertisements.
• Proficiency in Adobe Creative Suite, Premiere Pro, After Effects, Figma, Canva, and CapCut.
• Working knowledge of Meta Business Suite/Ads Manager and social media analytics.
• Strong visual storytelling, creative thinking, communication, attention to detail, and project management skills.
• Ability to manage multiple projects, prioritize tasks, and meet deadlines in a fast-paced environment.
• Knowledge of pharmaceutical, nutraceutical, or healthcare compliance guidelines is an added advantage.

Qualifications & Experience

• Bachelor's/Master's degree in Marketing, Communications, Design, Mass Media, or a related field.
• BBA or BMC/BMM qualifications preferred.
• 3-5 years of relevant experience in social media, digital content, multimedia design, or creative marketing.
• Relevant certifications in Social Media Marketing, Digital Marketing, Content Creation, or Multimedia Design are preferred.
• A strong portfolio showcasing B2C social media content, campaign creatives, and e-commerce designs is mandatory.

Mandatory Skills: Content Creation, B2C Marketing, Digital Marketing, Social Media Marketing, AI Tools, Campaign Creation, Social Media Algorithms, Adobe Creative Suite, Premiere Pro, After Effects, Figma, CapCut, Meta Business Suite, Canva, and E-commerce Creatives.