Visual Designer

Role & responsibilities

A Visual Graphics Designer & GenAI Storyteller role focused on creating high-impact, conversion-driven visuals and content across digital platforms for a digital health platform. The role sits at the intersection of performance marketing, storytelling, and GenAI, responsible for creating scroll-stopping ad creatives, short and long-form video content, and AI-assisted visual storytelling systems to help translate complex metabolic health concepts into compelling visual narratives.

Must Have Requirements
Proficiency in GenAI tools (Runway, Midjourney, Pika, Haygen)
Ability to create human-like AI-generated content that is not discernible as AI-generated
Experience with design tools (Canva, Figma, Adobe Suite)
Strong portfolio showcasing visual storytelling and ad creatives
Ability to think in hooks, narratives, and conversion outcomes
Excellent communication skills and comfort working asynchronously
US or India timezone with mandatory overlap with USA

Overall Skills Needed
Visual design and graphic design
Ad creative design for paid channels (Meta, Google, YouTube)
Short-form video content creation (Reels, TikTok, Shorts)
Long-form video storytelling (YouTube, educational narratives)
GenAI tools proficiency (Haygen, Runway, Pika, Midjourney)
Motion graphics and animation
Storytelling and narrative development
Performance marketing thinking
Understanding of CTR, engagement, and retention metrics
Content iteration based on performance data
Adobe Suite proficiency
Figma proficiency
Canva proficiency
Behavioral psychology understanding
Information hierarchy design
Asynchronous collaboration

Genuine interest in health, wellness, and lifestyle science
Familiarity with healthcare or behavior-change products in US or Indian market is a strong plus
Experience working with D2C or health/wellness brands is a nice to have
Understanding of content performance metrics is a nice to have
Familiarity with behavioral psychology or storytelling frameworks is a nice to have
Ability to take feedback without ego while confidently proposing alternatives
Understanding that visuals created will be used in healthcare context and can affect human life

Key Responsibilities & Outcomes
Design high-converting ad creatives for paid channels (Meta, Google, YouTube)
Create scroll-stopping visuals within the first 3 seconds
Create compelling thumbnails, hooks, static and motion visuals
Produce short-form content (Reels, TikTok, Shorts)
Develop long-form storytelling content (YouTube, educational narratives)
Craft strong hooks, story arcs, and emotional connections
Use GenAI tools to rapidly prototype video concepts, visual variations, and story-driven assets
Understand and optimize for key metrics (CTR, engagement, retention)
Continuously iterate creatives based on performance data
Collaborate with growth, product, and sales & marketing teams for optimization
Take direction from sales & marketing team briefs and brand guidelines
Improve existing visuals and propose better alternatives

Scale of Operations
Digital health platform with consumer-facing mobile app and clinician/coach-facing patient portal

Additional Requirements
N/A

Additional Benefits
N/A

Work Schedule
Contract role with flexible hours. Remote-friendly with US or India preferred timezone overlap with USA mandatory.

Preferred candidate profile