Visual Merchandise Manager

Key Responsibilities

• Develop and lead the Visual Merchandising strategy across all stores to strengthen brand identity, enhance customer experience, and support commercial objectives.
• Translate brand direction, marketing campaigns, product launches, and seasonal moments into impactful in-store visual concepts and customer experiences.
• Develop Visual Merchandising guidelines and standards covering product display, product zoning, window display, promotional areas, signage, POSM, and other in-store visual elements.
• Create effective product placement and display strategies based on customer journey, product priorities, store characteristics, and commercial objectives.
• Ensure consistent implementation of Visual Merchandising standards across all stores through regular store visits, audits, evaluations, and improvement plans.
• Collaborate closely with Marketing, Creative, Operations, Business Development, and other relevant functions to ensure alignment between brand communication and in-store execution.
• Support new store openings, store renovations, refresh projects, and special brand activations by developing VM concepts, layouts, display requirements, and implementation guidelines.
• Evaluate the effectiveness of Visual Merchandising initiatives by considering customer behavior, campaign objectives, product performance, and store feedback, and recommend continuous improvements.
• Manage Visual Merchandising projects end-to-end, including concept development, budgeting, production, vendor coordination, installation, timeline, and quality control.
• Identify emerging trends, competitor practices, customer behavior, and innovations in retail and F&B environments to continuously improve the in-store experience.
• Manage VM budgets and ensure effective utilization of display materials and other Visual Merchandising assets.

Qualifications

• Bachelor’s degree in Visual Communication Design, Interior Design, Architecture, Marketing, or other relevant fields.
• Minimum 5 years of experience in Visual Merchandising, Retail Design, Store Experience, or related fields, with experience handling multiple store locations.
• Experience in retail, F&B, lifestyle, beauty, fashion, or other consumer-facing industries is highly preferred.
• Strong understanding of Visual Merchandising principles, customer journey, product presentation, spatial planning, and brand experience.
• Demonstrated ability to translate brand and commercial objectives into practical and engaging in-store executions.
• Strong portfolio demonstrating Visual Merchandising concepts and executions, preferably including multi-store campaigns, store openings, or retail activations.
• Proficient in relevant design and visualization tools such as Adobe Illustrator, Adobe Photoshop, SketchUp, AutoCAD, or equivalent.
• Strong project management skills with experience managing vendors, production, budgets, and multiple implementation timelines.
• Strong commercial awareness with the ability to connect Visual Merchandising decisions with customer experience and business performance.
• Creative and conceptual thinker with strong attention to detail and execution quality.
• Strong communication, presentation, and stakeholder management skills.
• Hands-on, agile, and comfortable working both at the conceptual level and directly in stores during implementation.