Visual Merchandiser / 3D Visual Merchandiser

• Define, design, and implement creative visual merchandising strategies and eye-catching displays including windows, signage, interior layouts, shelving, wall units, and promotional setups across 3 regional markets. Drive brand awareness, enhance customer experience, and direct shopper traffic while ensuring complete alignment with global brand guidelines and commercial budgets.
• Scope: Regional responsibility covering 3 countries (including Thailand, Vietnam, Malaysia and international markets).
• Office Headquarters: Central World Offices 19th fl. 999/9 Rama I Rd, Pathum Wan, Bangkok 10330

Key Responsibilities

1. Store Layout & Spatial Design

• Floor Plans & Planograms: Utilize CAD software (or related software) to develop store layouts, planograms, and fixture placements that optimize product presentation and shopper flow.
• Window & Interior Displays: Conceptualize, build, and oversee eye-catching window displays, shelving units, wall displays, and seasonal promotional setups.
• Fixture & Material Selection: Select durable, cost-effective, and sustainable materials, fixtures, and furnishings suitable for diverse retail environments.

2. Retail Graphic & POSM Design

• Graphics & POSM Development: Design visual graphics, including in-store signage, banners, shelf talkers, product tags, price signs, and digital signage content.
• 3D Visualizations & Renderings: Use 3D software to generate detailed spatial mockups and visual renderings for display approval and operational guidance.
• Packaging & Campaign Collateral: Create artwork for product packaging, labels, seasonal campaigns, and special festive promotions.

3. Regional Alignment & Execution

• Sales Brief Review: Audit incoming briefs from regional sales teams across 3 countries for complete technical and operational details before starting design work.
• Guidelines & Launch Packs: Produce regional VM Guidelines and New Product Launch Packs to ensure consistent store execution across all markets.
• Global & Commercial Approval: Partner with commercial teams to align designs with project budgets, and coordinate with global brand teams to secure artwork and design approvals.

4. Production, Vendor & Print Management

• Technical Specification: Generate accurate technical drawings detailing dimensions, materials, and construction specs for vendor bidding and manufacturing.
• Print & Quality Control: Oversee the print production process—inspecting materials, print quality, color accuracy, and delivery schedules.
• Installation Oversight: Direct suppliers and setup crews during off-site fabrication and on-site installations to ensure execution matches approved technical designs.

5. Governance, Auditing & Market Research

• Budget & Compliance: Manage assigned budgets for graphics and visual fixtures while ensuring all designs meet local safety and accessibility regulations (e.g., ADA compliance).
• Store Audits & Market Visits: Conduct store inspections across all 3 countries to evaluate VM standards, analyze customer interaction, and gather staff feedback.
• Trend Analysis: Monitor design trends, retail innovation, and consumer behavior to continuously elevate visual merchandising strategies.

Qualifications & Requirements

• Education: Bachelor’s degree in Visual Merchandising, Graphic Design, Interior Design, Architecture, or a related discipline.

• Portfolio: Strong professional portfolio highlighting retail design, POSM artwork, packaging/labeling, CAD layouts, and 3D display concepts.

• Technical Expertise:

  • Proficient in Adobe Creative Suite (Illustrator, Photoshop, InDesign).
  • Skilled in CAD software for technical floor plans and space layout design.
  • Proficient in 3D modeling software (e.g., SketchUp, 3ds Max, Blender) for display mockups.
  • In-depth knowledge of print production, material selection, and structural specs.

• Industry & Design Knowledge: Strong background in branding, typography, color theory, retail marketing strategies, and consumer path-to-purchase behavior.

• Core Competencies:

  • Project & Budget Management: Proven ability to manage design budgets, vendor timelines, and multiple concurrent deliverables.
  • Communication & Collaboration: Excellent cross-functional coordination skills when working with Sales, Marketing, Commercial, and Vendor teams.
  • Problem-Solving & Agility: Strong ability to work under pressure, adapt to feedback, and meet tight schedules.

• Travel: Ability and willingness to travel regionally across 3 countries for market visits, audits, and campaign rollouts.