Visual Merchandiser

Role Summary

The Visual Merchandiser is responsible for planning, executing, and maintaining a strategic and sales-driven in-store experience across all permanent stores, seasonal stores, and the Head Office showroom of Designer Blooms Philippines.

This role focuses strictly on Visual Merchandising, Store Execution, Seasonal Module Management, Asset Preservation, and Staff Sales Training. It does not include Purchasing or Product Development.

The role requires strong operational discipline, cost control, and hands-on execution, particularly during seasonal activations.

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Core Responsibilities

1. In-Store Experience Planning & Execution

• Plan store layouts and visual zoning in collaboration with the Director of Consumer Business.
• Ensure strategic placement of hero SKUs and high-margin products.
• Execute seasonal visual themes across permanent stores, seasonal stores, and showroom.
• Submit documentation (photos and reports) after major updates.

2. AYR Faux Collection Management

• Manage the rollout of the All-Year-Round (AYR) Faux Collection across all permanent stores and showroom.

• Oversee production, preparation, and deployment.

• Monitor sell-through weekly and optimize displays based on:

  • Sales data
  • Customer feedback
  • Inventory availability

• Recommend replenishment or display adjustments when necessary.

3. VM Compliance & Store Monitoring

• Ensure all stores follow approved VM guidelines daily.
• Conduct minimum one (1) store visit per branch per month.
• Implement standardized VM audit checklist.
• Submit audit reports within 48 hours of visit.
• Ensure corrective actions are implemented within an agreed timeline.
• Achieve consistent premium presentation across all stores.

4. Seasonal Ingress & Egress Leadership

• Lead the efficient setup and dismantling of seasonal stores.
• Coordinate with Engineering, Warehouse, Admin, HR, and mall management.
• Ensure setup is completed on time and aligned with approved VM plans.
• Avoid mall penalties and operational violations.

5. Store Equipment, Asset & Module Management

A. Asset Oversight

• Ensure proper use, maintenance, and safekeeping of:

  • Display modules
  • Fixtures
  • Lighting
  • Signages
  • Store equipment

• Prevent misuse, negligence, or unauthorized alterations.

B. Warehouse Coordination

• Work closely with Warehouse Team to ensure:

  • Proper dismantling after egress
  • Accurate labeling and inventory tagging
  • Organized, protected storage
  • Safe packing of fragile components

• Conduct periodic inspection of stored modules.

C. Refurbishment & Production Oversight

• Conduct module condition audits.
• Oversee timely and cost-efficient refurbishment of seasonal modules.
• Ensure budget variance does not exceed ±5%.
• Supervise production of new modules (dimension accuracy, structural integrity, finish quality).
• Implement asset condition tracking system.

6. Sales & Customer Service Training

• Train store staff on:

  • Hero SKU selling
  • Faux upselling
  • Premium customer service scripting

• Conduct refresher training before peak seasons