Visual Merchandiser

Position: Visual Merchandiser

Department: Retail Operations
Location: Lahore
Employment Type: Full-Time

Job Summary

We are seeking a creative and detail-oriented Visual Merchandiser to enhance the in-store customer experience through attractive and commercially effective product displays. The ideal candidate will ensure that all stores consistently reflect the brand's visual merchandising standards, maximize product visibility, and drive sales through impactful merchandising strategies.

Key Responsibilities

• Develop and implement visual merchandising standards across all retail outlets.
• Create attractive product displays, window displays, and promotional setups aligned with brand guidelines.
• Ensure merchandise is displayed in a way that maximizes customer engagement and sales.
• Execute seasonal campaigns, promotional displays, and new collection launches.
• Regularly visit stores to monitor VM compliance and maintain consistency across locations.
• Train store teams on visual merchandising standards and display maintenance.
• Plan product placement based on sales trends, customer behavior, and inventory levels.
• Coordinate with the Buying, Marketing, and Retail teams for campaign execution.
• Maintain cleanliness, organization, and overall visual appeal of the sales floor.
• Conduct periodic VM audits and submit reports with recommendations for improvement.
• Ensure proper use of signage, props, fixtures, mannequins, and display materials.
• Stay updated with fashion trends, competitor activities, and industry best practices.

Requirements

• Bachelor's degree in Fashion Design, Visual Merchandising, Interior Design, Marketing, or a related field.
• 1–2 years of experience in Visual Merchandising, preferably in the fashion or retail industry.
• Strong understanding of retail merchandising principles and customer buying behavior.
• Excellent sense of aesthetics, color coordination, and space planning.
• Proficiency in Microsoft Office; knowledge of Adobe Photoshop, Illustrator, or Canva will be an advantage.
• Strong communication, presentation, and interpersonal skills.
• Ability to work independently and manage multiple store visits.
• Willingness to travel frequently between retail locations.

Work Location: In person