Visual Merchandising Coordinator - Amsterdam, Leidsestraat

Who We Are:

Since 1906, New Balance has empowered people through sport and craftsmanship to create positive change in communities around the world. We innovate fearlessly, guided by our core values and driven by the belief that conventions were meant to be challenged. We foster a culture in which every associate feels welcomed and respected, where leaders and creatives are inspired to shape the world of tomorrow by taking bold action today.

JOB MISSION:

New Balance is more than just a sportswear brand – we are a family. We want people to join our team who can develop with us as we continue our journey as a growing brand. The In-Store Visual Merchandiser is responsible for delivering exceptional visual presentation standards that reflect the brand identity and enhance the customer experience. This role ensures that all visual merchandising guidelines, seasonal concepts, and marketing campaigns are executed effectively in-store, driving product sell-through and supporting overall business objectives.

MAJOR ACCOUNTABILITIES:

• Execution & Attention to Detail: Implement visual standards, concepts, and campaigns in-store according to brand guidelines, ensuring accuracy and consistency.

• Collaboration & Communication: Work closely with the Store Manager and Stockroom Coordinator on floorset planning and execution, fostering strong teamwork.

• Time Management & Prioritization: Ensure timely placement of new product on the sales floor within visual guidelines.

• Commercial Awareness: Support key product launches and maintain optimal product levels to drive sell-through. Analyze and monitor sales and KPIs to actively drive revenue.

• Brand Representation: Maintain all promotional materials, marketing signage, product signage, and graphics as directed, ensuring alignment with brand identity.

• Creativity & Innovation: Set and refresh mannequins and product displays in line with guidelines, bringing seasonal stories to life.

• Coaching & Development: Train store team on product knowledge and visual merchandising standards to enhance selling capability.

• Adaptability: Take on Duty Manager responsibilities when required.

• Operational Excellence: Act as a keyholder for opening the store to receive deliveries and, occasionally, closing the store.

REPORTING LINE:

• Reports to Store Manager with a dotted line to Regional Visual Merchandiser.

REQUIREMENTS FOR SUCCESS:

• Experience: Minimum of 2 years of visual merchandising experience in a retail environment.

• Personal Attributes: Highly self-motivated, creative, and organized with strong attention to detail.

• Interpersonal Skills: Ability to build and maintain positive team relationships and communicate effectively.

• Trend Awareness: Knowledge of current seasonal trends and affinity with the New Balance brand and lifestyle.

• Flexibility: Ability to work early mornings, weekends, and holidays; some travel may be required.

• Team Orientation: A proactive team player who thrives in a collaborative environment.

ADDITIONAL BENEFITS:

• Competitive compensation

• Potential to earn more through our Retail Bonus Scheme

• Commuting expenses covered

• Great development opportunities

• Inclusive working environments across all our European locations

• Generous staff discount

• Project involvement across our European region

• Flexible uniform package

Equal Opportunity Employer:

New Balance is committed to equality of opportunity for all current and prospective associates regardless of age, disability, race, religion or belief, gender, sexual orientation, pregnancy and maternity, marriage and civil partnership and gender reassignment.  We are an equal opportunity employer and support a culture of diversity and inclusion.

If you have not already done so, please let us know if you require any support so we can make the right adjustments and considerations should they be required.