Visual Merchandising Executive

RESPONSIBILITIES

• Plan and execute seasonal visual directives in line with principal guidelines, while adapting them to local market needs
• Coordinate VM activities, including store visits, window displays, Permit-to-Work (PTW) applications, installations and database maintenance
• Monitor execution quality across stores through photo reviews, memos and regular evaluations
• Create planograms and display layouts in Displayer where required
• Support business goals by using impactful VM strategies to improve store presentation, customer engagement, traffic and conversion
• Maintain high standards in store environment elements such as music, scent and plants
• Identify and source vendors for production needs where necessary
• Benchmark competitors, identify best practices and share actionable insights with relevant stakeholders
• Ensure all VM executions and communications reflect CHARLES & KEITH brand identity, values, and presentation standards
• Lead, guide and support the local Visual Merchandising (VM) team to ensure consistent execution of brand standards, operational priorities and store presentation guidelines across all stores
• Coach, train and develop the VM team by setting clear expectations, providing regular feedback and supporting individual capability growth
• Assign responsibilities, monitor follow-through, and support workload planning to ensure timely completion of VM activities and project deliverables
• Provide constructive performance input and escalate recurring execution or capability gaps to the appropriate manager where required
• Serve as a brand ambassador by demonstrating visual excellence, professionalism and enthusiasm across all initiatives

GENERAL

• Work collaboratively and proactively to support the brand’s broader strategic and execution goals
• Build strong familiarity with CHARLES & KEITH stores, products, customer experience and market positioning
• Apply CHARLES & KEITH VM guidelines consistently across store displays, customer-facing touchpoints and day-to-day execution
• Adhere to company policies, workflow procedures and operational directives
• Perform visual display changes that may involve physical tasks; the role can be physically demanding
• Work off-hours, weekends or public holidays when required due to nature of the scope, depending on retail schedules and store execution needs

REQUIREMENTS

• Diploma in Visual Merchandising, Fashion Styling, Retail Management or a related field
• Minimum 3 years of relevant visual merchandising experience, preferably with hands-on team coordination or people management responsibilities
• Prior experience in visual merchandising, store planning, retail execution or a related function is strongly preferred
• Experience supporting team development through onboarding, skills training, feedback sessions and performance improvement follow-ups
• Strong people management, communication and coaching skills, with the ability to motivate team members and support consistent store execution
• Able to set clear team objectives, delegate tasks effectively, follow up on progress and hold team members accountable in a fair and constructive manner
• Comfortable working cross-functionally with store teams, regional teams, vendors, and internal stakeholders to align priorities and resolve execution challenges
• Proficient in MS Office and Adobe Suite, including Photoshop, Illustrator, PowerPoint and Excel
• Strong organizational, presentation and problem-solving skills
• Adaptable, detail-oriented and capable of managing multiple projects with tight timelines
• Confident in leading with initiative, making sound decisions, coaching others, and setting high-quality standards for store execution