Visual Merchandising Manager

Area Visual Commercial Manager

Location: Bangkok, Thailand

We are looking for an experienced and commercially driven Area Visual Commercial Manager to ensure consistent and impactful visual execution across multiple stores.

This role combines creativity, product knowledge and commercial insight to elevate product presentation, enhance the customer experience and drive sales performance.

Key Responsibilities

• Maintain visual identity and image standards across all assigned stores.
• Translate global visual guidelines into effective in-store execution.
• Plan and oversee collection changes with Store Managers and Visual Commercial teams.
• Analyse commercial KPIs, product performance and customer behaviour to improve product placement, rotation and sales.
• Create inspiring store environments through styling, décor, lighting and product presentation.
• Adapt visual solutions to local market needs while maintaining brand standards.
• Support new product launches and ensure collections achieve maximum commercial impact.
• Ensure continuous replenishment and effective product-management processes.
• Conduct regular store visits and provide feedback, coaching and direction to store teams.
• Deliver workshops, onboarding and training to strengthen visual capabilities.
• Identify and develop high-potential talent while supporting succession planning.
• Collaborate with Commercial, Store Management, HR and other relevant teams.

What We’re Looking For

• Strong visual merchandising experience within fashion retail, ideally across multiple stores.
• Excellent understanding of fashion trends, styling, product presentation and brand identity.
• Strong commercial awareness with the ability to interpret KPIs and turn insights into action.
• Knowledge of store-design elements, including furniture, fabrics, lighting, décor and photography.
• Qualifications in fashion, design, architecture, interior design or graphic design are advantageous.
• Strong planning, communication and stakeholder-management skills.
• Proven ability to coach, develop and inspire store teams.
• Creative, customer-focused and results-oriented mindset.
• Good written and spoken communication skills in both Thai and English .
• Willingness to travel regularly between stores; a valid driving licence may be required.

Apply Now

This is an exciting opportunity to influence visual direction across multiple stores, strengthen commercial performance and develop visual talent.

Interested candidates are invited to apply with an updated résumé. All applications will be handled with strict confidentiality.