Visual Merchandising Supervisor

BASIC PURPOSE :

The Visual Merchandising Supervisor leads the creative and strategic execution of Vans’ in-store brand experience across all retail and wholesale doors in the Philippines. This role ensures that every store reflects Vans’ “Off The Wall” identity — blending creativity, youth culture, and authenticity — through compelling product displays, storytelling, and consumer engagement.

The position bridges global brand direction and local relevance, ensuring visual excellence that drives sell-through, enhances customer experience, and strengthens Vans’ positioning in the local market.

MAJOR RESPONSIBILITIES:

1. Visual Strategy & Planning

· Adapt and implement the global visual merchandising directives to align with the Philippine market focusing on the new products alongside meeting company expectations, budgets and timeline

· Develop seasonal VM calendars, campaign rollouts, and product storytelling concepts for stores.

· Translate brand guidelines and seasonal directives into localized in-store executions

· Collaborate with Merchandising Teams to ensure cohesive storytelling across all distribution channels

· Collaborate closely with Marketing, Retail Operations, and Merchandising to deliver a unified brand experience.

2. In-Store Execution

· Oversee store window installations, product layouts, mannequins and focal displays of all stores

· Conduct regular store visits to assess compliance of visual standards, visual impact and consumer engagement

· Ensure consistent execution of visual standards across all retail formats (Concept Stores and Shop-In-Shop) in adherence to brand standards across seasonal campaigns, promotions and product launches accurately, and on time

· Develop a monthly visual merchandising manual and style guide to stores to ensure consistent implementation

3. Creative Direction & Brand Experience

· Localize global themes and campaign visuals with a creative approach that resonates with the local market

· Customize display themes, layouts and in-store experiences to attract target consumers

· Maintain a strong understanding of current visual trends aligned with the brand standards, consumer buying patterns and retail innovations

· Support events, pop-ups and special retail activations with creative merchandising input

4. Team Leadership & Training

· Lead, train, and inspire the Visual Merchandising team to execute brand-aligned, high-impact store visuals

· Provide clear VM guidelines, planograms, and seasonal toolkits for store teams.

· Develop the capabilities of retail staff in visual standards and product presentation.

5. Reporting & Analysis

· Monitor the impact of visual merchandising on store performance and sell-through rates

· Work with Merchandising to optimize space allocation and product visibility.

· Manage VM non-merchandise items and supplies to ensure cost-efficient and timely execution.

JOB SPECIFICATION (Minimum Requirements)

Minimum Education : College Graduate

Bachelor’s Degree in Visual Merchandising Interior Design, Fashion Design or any design-related course

Experience Required : 2 to 4 years’ minimum experience in Visual

Merchandising preferably in Fashion, Footwear or Lifestyle Retail

Competencies :

• Visual Merchandising skills, decorations

• Knowledge in graphic-related softwares, 3D design an advantage

• Proven experience managing multiple store locations and a creative team.

• Strong design and spatial planning skills; proficiency in Adobe Creative Suite or SketchUp is an advantage

• Excellent project management, communication, and leadership skills

Working Environment : Office-Based / Field