VP, Audience Development - Audience Development

Entertainment and streaming client is seeking a Vice President, Audience Development to join their team. This is a part-time (30 hours/week), contract opportunity through June 2027. The role requires onsite work four days per week (Monday-Thursday) in either Los Angeles, CA or New York City, NY.

THE IDEAL / SUCCESSFUL CANDIDATE: 

The ideal candidate is an audience growth leader who combines strategic vision with hands-on execution. They have successfully built audience development programs for premium content, entertainment brands, or streaming platforms and understand how to transform awareness into sustained engagement, fandom, and viewership across linear and digital channels.

ABOUT THE ROLE:

This role will build and lead the systems, strategies, and partnerships that deepen audience engagement and drive viewership across a portfolio of television properties. The position will focus on leveraging linear programming as the foundation for audience development while creating scalable lifecycle marketing strategies that strengthen direct relationships with audiences and drive long-term franchise growth.

REQUIRED QUALIFICATIONS:

-Bachelor's degree or equivalent professional experience. 

-10+ years of experience in audience development, entertainment marketing, content strategy, streaming, television, digital media, or related consumer media industries. 

-Proven success driving audience growth, engagement, and fandom for entertainment brands, franchises, content portfolios, or premium media properties. 

-Deep understanding of audience acquisition, retention, lifecycle marketing, and engagement strategies across linear, streaming, social, digital, and emerging platforms. 

-Experience developing and executing cross-platform growth strategies, including content distribution, audience segmentation, community building, and fan engagement programs. 

-Strong knowledge of audience measurement, attribution, analytics, consumer insights, and performance reporting. 

-Familiarity with content discovery, recommendation systems, metadata strategy, search optimization, and emerging audience acquisition channels. 

-Demonstrated ability to lead complex cross-functional initiatives and influence executive stakeholders across marketing, programming, analytics, research, product, media, and distribution teams. 

-Experience managing agencies, vendor partners, and external stakeholders in a fast-paced, matrixed organization. 

-Exceptional leadership, communication, strategic planning, and project management skills.

PREFERRED QUALIFICATIONS:

-Experience within television, streaming, media, entertainment, sports, publishing, gaming, subscription-based businesses, or other fan-driven industries. 

-Background in lifecycle marketing, CRM strategy, audience analytics, subscriber growth, or community development. 

-Experience building audience growth programs for franchise, episodic, live, or event-driven content. 

-Familiarity with audience measurement, social listening, attribution, and consumer insights platforms.

KEY RESPONSIBILITIES:

-Develop and execute audience growth strategies that drive viewership, engagement, fandom, and long-term audience loyalty across a portfolio of entertainment properties. 

-Create title-specific audience development plans that leverage linear programming and extend audience reach across streaming, social, digital, search, and emerging discovery platforms. 

-Lead audience acquisition, retention, and community-building initiatives across key channels, including social media, short-form video, podcasts, and partner platforms. 

-Establish measurement frameworks, KPIs, dashboards, and attribution models to evaluate audience growth, discoverability, engagement, and retention. 

-Analyze audience behavior, viewership trends, and platform performance to uncover growth opportunities and inform strategic decision-making. 

-Partner with marketing, programming, research, analytics, media, and external vendors to ensure aligned execution and measurable business outcomes. 

-Manage agency and partner relationships, driving accountability, operational excellence, and continuous optimization through a test-and-learn approach. 

-Build scalable audience development processes, playbooks, and best practices that support long-term growth across a diverse content portfolio. 

-Ensure compliance with data privacy standards and collaborate with legal and data teams to develop responsible audience measurement and attribution practices.

WHY THIS OPPORTUNITY?

This is a unique opportunity for a strategic builder to define and scale audience development capabilities at a critical moment in the evolution of television and streaming. The successful candidate will have the opportunity to shape how audiences discover, engage with, and become passionate advocates for premium entertainment content across an increasingly complex media landscape.

APPLY NOW

Interested? Reply with your resume and the top three reasons you're a strong match for this opportunity.

In this position, you may have access to client or customer systems, confidential and/or proprietary information or data. This position is onsite and requires you to work closely with other individuals in a collaborative team environment.

Benefits

Email Your Resume In Word To [email protected]

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Alexa Kline - Recruiter, National Delivery

For Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa such as a H-1B, TN, or O visa. We do not support or provide training for STEM/OPT programs. Additionally, you must be physically located in and perform the work for our client in the United States.This is a new role.

This job was first posted by Creative Circle on 09/20/2026 and applications will be accepted on an ongoing basis until the position is filled or closed.

Everforth Creative Circle is an Equal Opportunity Employer All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity or expression, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, or any other characteristic protected by law. Our hiring process includes AI screening for keywords and minimum qualifications. Recruiters review all results.  Everforth Creative Circle will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and local law, including but not limited to the Los Angeles County Fair Chance Ordinance, the San Francisco Fair Chance Ordinance, and the California Fair Chance Act. If you need a reasonable accommodation in the application process, please contact your Recruiter (the person you'll be interviewing with) or a member of our Human Resources team to make arrangements. Anthem / Blue Cross Blue Shield creates and publishes the Transparency in Coverage Machine-Readable Files on behalf of Everforth Creative Circle.

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