VP, Brand Strategy (DTC)

For our client, we are seeking a VP, Brand Strategy (DTC) to join the team of a leader in the Healthcare space.

This leader will shape brand and product strategy for direct-to-consumer and patient-facing marketing efforts in a highly specialized healthcare environment. The role will serve as a strategic partner to clients, translating audience insights, competitive intelligence, and brand value propositions into compelling market approaches. The successful candidate will collaborate closely with engagement strategy and creative teams to guide activations that strengthen brand performance and customer experience.

Location: Remote - US based candidates only, no visa sponsorship available

Compensation: $170,000 – $215,000 annually

Responsibilities

• Act as a strategic partner to clients, providing proactive solutions and brand stewardship
• Own the discovery and development of brand and product strategies, including go-to-market approaches
• Lead client meetings and workshops focused on competitive strategy and brand innovation
• Translate brand value propositions into desired customer experiences in collaboration with engagement strategy
• Uncover target audience needs and unique value propositions in partnership with creative teams
• Lead qualitative and quantitative research to gain insights into target audience needs
• Ensure all activations align with brand strategy principles, offering solutions as needed

Qualifications

• Bachelor's degree in Marketing/Advertising, Communications, Psychology, Anthropology, Sociology, or Statistics
• 10+ years in a healthcare or pharmaceutical advertising agency
• Experience with professional DTC or patient marketing

Benefits

• 401K plan with up to 4% employer match
• Life insurance and disability coverage
• Comprehensive medical, dental, and vision plans
• Flexible working arrangements including hybrid and remote options
• 20 vacation days plus a personal well-being day and public holidays
• Access to an employee assistance program and personalized health support
• Enhanced maternity, paternity, family leave, and fertility policies
• Continuous professional development opportunities and training programs

Our client is an equal opportunity employer. We encourage you to apply even if you don’t meet every qualification—your background could be exactly what this team needs.