VP, Creative Synch for Advertising

Position Music is an independent record label and music publisher based in Burbank, California, with an additional office in Nashville, Tennessee. Established in 1999 and still led by Founder & CEO Tyler Bacon, Position Music is a full-service music company with a passionate team of 50+ professionals dedicated to supporting artists, songwriters, and the creative community.

Position Music is seeking an experienced VP, Creative Synch for Advertising to lead the Advertising/Brands division of our Synch department. Reporting directly to the Head of Synch, this senior leadership role oversees advertising strategy, business development, creative pitching and revenue performance. The position can be based in Los Angeles or New York, and candidates in either area, or those willing to relocate, are encouraged to apply.

As Position Music’s Synch business evolves beyond its established one-stop catalog strategy to incorporate our fast-growing frontline publishing and recording roster, we are seeking a strategic leader inspired by the opportunity to build on a 27-year foundation and drive the next phase of growth in the advertising and brand space. The right candidate will bring creative commercial instincts, an established network of advertising and music industry relationships, and a disciplined approach to identifying growth opportunities, as well as the ability to analyze the business and execute on those opportunities alongside the broader Synch team.

Duties & Responsibilities:

• Advertising Strategy : Develop and execute a forward-looking strategy for Position Music’s advertising and brands business. Set and track revenue goals, evaluate pipeline performance, and identify new and existing opportunities for growth.
• Business Development : Cultivate and expand relationships with advertising agencies, brands, production companies, music supervisors, and other key industry contacts. Generate new client relationships, briefs, and pitching opportunities. Maintain an active presence in the advertising and synch communities and represent Position Music with professionalism and creative authority.
• Catalog and Roster Representation : Develop deep familiarity with the Position Music publishing catalog and records roster, with a particular focus on identifying music and artists that align with current advertising opportunities and market demand.
• Creative Pitching : Actively participate in creating and leading pitch opportunities with key advertising clients. Develop strategic music solutions that align with campaign objectives, creative direction, audience, and budget.
• Client Relationships : Serve as a senior creative and commercial partner to key advertising clients. Develop a deep understanding of client needs and identify opportunities to expand Position Music’s relationships and business within agencies, brands, and production companies.
• A&R Collaboration : Identify gaps in the music catalog and partner with our A&R team to brief artists on advertising trends, placement opportunities, and the types of music currently in demand.
• Artist/Manager Relationships : Liaise with key artists and managers on Position Music’s roster to strategize advertising opportunities and provide insight into current market trends and placement opportunities.

Qualifications & Experience:

• 10+ years of experience in synch licensing, music for advertising, music supervision, or a related field, ideally within a label, publisher, boutique synch company, agency, or production environment.
• A proven track record of meeting or exceeding revenue targets, with demonstrated experience developing advertising clients, generating new business, and creating synch placement opportunities.
• An established network of advertising agencies, brands, production companies, music supervisors, and other key industry contacts.
• A creative, solutions-oriented mindset; someone who can assess a situation objectively, develop a strategic response, and execute against it.
• Strong creative instincts for matching catalog to brief with an innate ability to hear music and know where it belongs within a brand or campaign.
• Strong understanding of both label (master) and publishing (composition) rights and the music licensing process.
• Excellent communication, presentation, negotiation, and relationship-management skills.
• Familiarity with music metadata standards and delivery platforms such as DISCO, Nimble, and similar tools.
• Experience working across both label (master) and publishing (composition) synch is a strong plus.

Compensation & Benefits:

• Salary Range: $150,000 - $180,000 based on experience, plus annual bonus eligibility.
• Comprehensive medical, dental, and vision coverage.
• Generous PTO and sick leave policies.
• Employer 3% contribution to 401(k) retirement plan, 100% vested after one month.
• Employer-paid short-term and long-term disability insurance.
• Hybrid work environment (currently in-office Monday, Wednesday, and Thursday).
• A collaborative, passionate team united by a genuine love of music and the artists who create it.