VP of Content

THE OPPORTUNITY

The LPGA’s Vice President, Content is a strategic and creative leader responsible for shaping how the LPGA shows up across social, video, digital and partner platforms. This role sets the vision for athlete-first storytelling, builds narratives that make fans care, and ensures every piece of content is native to the channel where it appears. The VP, Content leads a high-performing content organization, partners closely with creative and brand leaders, and builds the systems, franchises and formats that grow engagement and global reach.

WHAT YOU’LL DO

Content Vision and Strategy

• Set the creative and strategic vision for LPGA content, with an athlete-first, culturally relevant point of view
• Build the annual content strategy tied to brand priorities, Tour milestones, majors and fan growth goals
• Define LPGA storytelling franchises, series and formats, and decide what we make, where it lives and why
• Ensure content is native to each platform’s format, audience behavior and algorithm

Creative Storytelling

• Act as the LPGA’s chief storyteller, raising the bar on narrative, craft and emotional impact
• Turn players into stars by building ongoing storylines around rivalries, milestones, personalities and life off the course
• Partner with the Creative Director so content and brand creative feel like one LPGA
• Bring in new formats, creators, talent and production partners that grow reach with new audiences

Team Leadership

• Lead, build and develop a high-performing content team across social, video and editorial functions
• Create a team culture of ambition, speed, accountability and creative excellence
• Put workflows, planning rhythms and tools in place to produce high-quality content at scale

Cross-Functional Partnership and Performance

• Partner with Brand, Media, Partnerships, Communications, Player Relations, Tour Operations and broadcast partners on integrated programs
• Develop branded and sponsor content that delivers for partners and feels authentic to fans
• Own content performance, set KPIs, track audience growth and use data to sharpen strategy
• Own and manage the content budget, including production spend, vendors and agency relationships
• Participate in special projects and assignments as requested

WHO YOU ARE

• Bachelor’s degree in Communications, Journalism, Film, Marketing or a related field required
• 12+ years of experience in content, media or creative, including at least 5 years leading multi-disciplinary content teams
• A portfolio of standout storytelling work across social, video and digital platforms
• Deep, current knowledge of platform-specific content strategy, creator-led content and platform algorithms
• Proven ability to set strategy and lead creative execution
• Experience growing audiences and using data and analytics to guide decisions
• Experience owning budgets and managing production partners and agencies
• Familiarity with AI-powered content tools and emerging production technologies preferred
• Exceptional communication, presentation and leadership skills
• Passion for women’s sports and knowledge of golf preferred
• Ability to travel to select tournaments and events, including some evenings and weekends

The Ladies Professional Golf Association (LPGA) is the world’s premier women’s professional golf organization. Created in 1950 by 13 pioneering female Founders, the LPGA, whose members now represent nearly 40 countries, is the longest-standing professional women’s sports organization. Through the LPGA Tour, the Epson Tour, the LPGA Professionals, and a joint venture with the Ladies European Tour, the LPGA provides female professionals the opportunity to pursue their dreams in the game of golf at the highest level. In addition to its professional tours and teaching accreditation programs, the LPGA features a fully integrated Foundation, which provides best-in-class programming for female golfers through its junior golf programming, and its LPGA Amateurs division, which offers its members playing and learning opportunities around the world.