VP, Private Label Management (PLM)

Key Responsibilities

• Define the Own Brand strategy, brand positioning, portfolio direction, and growth plans aligned with business objectives and customer needs.
• Translate customer insights, market trends, and competitor analysis into new product opportunities and a prioritized product development roadmap.
• Lead product and packaging development from concept to launch, ensuring distinctive design, functionality, and strong customer value.
• Define assortment and price architecture, making decisions to expand, improve, or discontinue products to strengthen the Own Brand portfolio.
• Lead sourcing and manufacturer development locally and internationally to strengthen innovation, quality, cost competitiveness, and supply continuity.
• Partner with QA, Marketing, Operations, and Supply Chain to ensure product quality, safety, and readiness for successful, timely launches.
• Coordinate with Merchandising/Buyer team, to develop categories, sales growth, volume and profit

Qualifications

• Bachelor’s degree or higher in Business Administration, Marketing, Product Development, Industrial Design, Food Science, or a related field.
• At least 10 years of experience in Private Label/Own Brand, product development, merchandising, or category management, including at least 5 years leading teams and business strategy.
• Proven track record of developing and launching Own Brand products from concept to market, with demonstrated sales, profit, or portfolio growth results.
• Strong understanding of product and packaging design and development, manufacturing, supplier sourcing, and cost structures, with experience in retail or consumer products.
• Strong commercial, analytical, negotiation, project management, and cross-functional collaboration skills, with good English communication for working with business partners.