Walk-in || Marketing Head

Role & responsibilities

• Develop and execute comprehensive marketing and business development strategies.
• Build and strengthen the organization's brand presence in the market.
• Drive patient acquisition, referral generation, and revenue growth.
• Develop relationships with doctors, consultants, corporates, insurance companies, TPAs, and referral partners.
• Plan and execute digital marketing, social media, print, outdoor, and other promotional campaigns.
• Identify new business opportunities and market segments.
• Conduct market research and competitor analysis.
• Develop and manage the annual marketing budget.
• Monitor campaign performance, ROI, lead generation, and conversion metrics.
• Lead and manage the marketing/business development team.
• Organize health camps, CME programs, corporate health initiatives, awareness programs, and promotional activities.
• Coordinate with internal departments to ensure consistent brand communication.
• Prepare and present marketing MIS and performance reports to management.

Preferred candidate profile

• MBA/PGDM in Marketing, Healthcare Management, or equivalent qualification.
• 3-5 years of relevant experience, preferably in healthcare/hospital marketing.
• Proven track record in healthcare business development and revenue generation.
• Strong network with doctors, corporates, TPAs, insurance companies, and institutions will be an advantage.
• Excellent leadership, negotiation, communication, and presentation skills.
• Strong understanding of digital marketing and current marketing trends.