Walk-in || Seo Executive

SEO Executive Roles & Responsibilities

• Develop and implement effective SEO strategies to improve website rankings, organic traffic, and search visibility.
• Conduct keyword research and identify relevant, high-volume, and long-tail keywords.
• Perform on-page SEO, including optimization of titles, meta descriptions, headings, URLs, content, images, internal links, and keyword placement.
• Handle technical SEO activities such as website crawling, indexing, sitemap, robots.txt, canonical tags, redirects, Core Web Vitals, and mobile usability.
• Conduct regular SEO audits and identify issues affecting website performance and search rankings.
• Optimize existing website content and coordinate with the content team for SEO-friendly content creation.
• Perform competitor analysis to identify SEO opportunities and industry trends.
• Plan and execute off-page SEO and link-building activities while maintaining backlink quality.
• Monitor website performance using tools such as Google Search Console, Google Analytics, Google Trends, and SEO tools.
• Track keyword rankings, organic traffic, backlinks, conversions, and other important SEO metrics.
• Identify and resolve broken links, duplicate content, indexing issues, and other SEO-related problems.
• Optimize website structure, internal linking, and content hierarchy to improve both search engine crawling and user experience.
• Stay updated with Google algorithm updates, SEO trends, and industry best practices.
• Prepare regular SEO performance reports and provide actionable recommendations.
• Coordinate with developers, content writers, designers, and marketing teams to implement SEO improvements.
• Work on local SEO, Google Business Profile optimization, and location-based search visibility where applicable.
• Ensure SEO activities follow Google Webmaster Guidelines and ethical SEO practices.

Key Skills Required

• Good knowledge of On-Page, Off-Page, and Technical SEO
• Keyword research and competitor analysis
• Google Search Console & Google Analytics
• Basic knowledge of HTML, CSS, and website structure
• Knowledge of SEO tools such as Ahrefs, SEMrush, Ubersuggest, Screaming Frog, etc.
• Good analytical and reporting skills
• Strong understanding of content optimization and search intent
• Ability to identify SEO issues and coordinate with developers for resolution