Web Analytics Manager

Title: Web Analytics Manager

Industry: Fashion E-commerce

Location: New York, NY

Duration: 26 weeks; ASAP start; 40 hours per week; Hybrid in New York City, 2–3 days per week

Responsibilities

• Analyze website and mobile app performance to identify trends, conversion and engagement opportunities, revenue impacts, and customer experience issues.
• Conduct recurring and ad hoc analyses covering funnel performance, customer behavior, campaign effectiveness, and feature adoption; translate findings into actionable recommendations.
• Own daily, weekly, monthly, and quarterly reporting, ensuring accuracy and alignment with business priorities; partner with stakeholders to define KPIs and success metrics.
• Serve as a power user of Adobe Analytics, Customer Journey Analytics, and Contentsquare; support tracking requirements, implementation QA, data validation, and analytics enhancements.
• Collaborate with Marketing, Merchandising, Content, Product, and Technology teams on measurement plans, experimentation, personalization, standardized reporting, and analytics process improvements.

Requirements

• Experience in web or digital analytics, preferably within an e-commerce environment.
• Strong hands-on experience with Adobe Analytics (Omniture) and/or Customer Journey Analytics, including Adobe Launch (DTM).
• Working knowledge of digital analytics implementation, quality assurance, and data validation best practices.
• Strong analytical, communication, and presentation skills, with the ability to turn data into actionable insights for diverse stakeholders.
• Ability to collaborate across teams, manage multiple priorities, and work proactively and detail-orientatedly in a fast-paced environment; SAS or SQL experience is a plus.

Skills

• Web Analytics
• Adobe Analytics
• Customer Journey Analytics
• Adobe Launch
• Contentsquare
• E-commerce Analytics
• KPI Reporting
• Conversion Optimization
• A/B Testing
• Data Validation

Hourly rate is commensurate with experience and is an estimated range provided by WorkGenius.

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