Web & Analytics Specialist

Are you a digital specialist who enjoys combining website content, SEO, and analytics to improve online performance? This is an exciting opportunity to join a collaborative marketing team where you can make a real impact on digital engagement and customer experience.

Working closely with the Digital Acquisition & eCommerce Manager, you will take ownership of website content, optimisation and performance reporting across multiple brands in Australia and New Zealand.

The Opportunity: This varied role will see you responsible for keeping websites engaging, relevant and performing at their best. You will work collaboratively with internal stakeholders and global digital teams to deliver a consistent online experience and support broader marketing campaigns.

Key responsibilities include:

• Managing and publishing website content, including campaign landing pages, product updates, promotional content and brand stories.
• Optimising website content, metadata and keywords to improve SEO rankings and organic traffic.
• Monitoring website performance, traffic and conversion metrics to identify opportunities for improvement.
• Developing dashboards and preparing regular and ad hoc performance reports.
• Reviewing website content and functionality to ensure accuracy, consistency and a positive user experience.
• Managing product reviews and analysing customer feedback to identify opportunities to improve engagement.
• Collaborating with brand, marketing and digital teams to align website activity with broader campaigns.
• Coordinating with internal teams and global digital hub teams to deliver digital initiatives.
• Ensuring website content and marketing materials meet relevant brand and compliance requirements.

About You: You are a proactive and analytical digital professional with a strong eye for detail and a genuine interest in improving website performance. You enjoy working across content, data and digital optimisation, and are comfortable collaborating with a range of stakeholders.

To be successful, you will bring:

• Experience in website content management, publishing or digital marketing.
• A sound understanding of SEO principles, keyword research and organic search optimisation.
• Strong analytical skills, with the ability to interpret website performance data and identify actionable insights.
• Experience with website analytics and reporting tools, ideally Adobe Analytics and Google Analytics.
• Familiarity with content management systems such as Contentstack or FirstSpirit.
• Strong written communication skills and the ability to create engaging, customer-focused content.
• Excellent organisation, time management and stakeholder engagement skills.
• A consumer-first mindset and a proactive approach to continuous improvement.

A degree in Marketing, Business or a related discipline is desirable, along with experience in a similar digital, eCommerce or website-focused role.

What's on Offer?

• A 6-month contract with potential for extension.
• Hybrid working arrangements - 2 days WFH.
• The opportunity to work across multiple established brands.
• A collaborative team environment with exposure to a broad range of digital marketing activities.
• The chance to make a tangible impact on website performance and customer engagement.

Next Steps If you're passionate about digital content, SEO and analytics and are looking for your next contract opportunity, we'd love to hear from you. Apply now or contact Joni Gilbertson on 03 9535 2113 for a confidential discussion.